Tuesday, November 28, 2017

How Rothco Honors #GivingTuesday


In addition to our steadfast commitment to service and selection for our dealers, Rothco is also dedicated to giving back to the community, which has allowed us to flourish over the past 65 years. Which is why #GivingTuesday - a global day of giving fueled by the power of social media and collaboration, is a perfect day to highlight Rothco's charity efforts. 
Throughout the year, Rothco makes a commitment to give back to our community with several charitable and volunteer programs, including:

  • Thanksgiving Turkey Donations: this year Rothco donated dozens of turkeys to local Long Island food pantries and community outreach centers
  • Holiday Charity Program: For over two decades, Rothco employees have come together every holiday season to donate money to local grassroots charities. For every dollar raised by our employees, Rothco triples that donation!!! In 2016, Rothco donated over $369,000 and this year we are on pace to break that record again! 
  • Partnering With Local Veterans Organizations:  This past Veterans Day, Rothco donated over $45,000 worth of boots to homeless veterans in partnership with the charity General Needs. In addition to the General Needs program, Rothco works closely with the Suffolk County United Veterans Project throughout the year. 
  • Volunteering Efforts: Our commitment to the community does just not stop with donating money, Rothco's employees also make a point to volunteer our time with our local charities from sprucing up a garden for Angela's House to Thanksgiving meal prep for the Association of Mental Health and Wellness 


Collaboration and community are two key words that sum up Rothco's Charity Programs. As a team, Rothco employees come together to raise money and donate their time to help those less fortunate in our community. We realize how fortunate we are and how important it is to give back to the community we live in. 







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Friday, November 24, 2017

The Return of Bear On The Chair

It's that time of year again! In order to get Rothco ready for the holidays, our very own mascot, Captain Camo, is back and ready for more crazy antics! 



You may have heard of the Elf on the Shelf, who watches for Santa and reports back with who has been naughty and who has been nice; but here at Rothco, we've recruited Captain Camo, our "Bear on the Chair" to spread some holiday cheer around the office. Except, he gets into more trouble himself than anything! From harmless pranks to eating all the Christmas cookies, Captain Camo spreads the holiday spirit the only way he knows how. 

Bear On The Chair starts today, so be sure to follow along with all the fun by adding us on Snapchat, liking us on Facebook and following us on Instagram. Have a prank or idea you'd like to see Captain Camo pull? Snap us back or comment your ideas to us! Our adorable mascot is also available for purchase here; a perfect gift this holiday season!


Be sure to check out the other ways Rothco likes to get into the holiday spirit, like our annual Charity Program where we make a commitment to give back to our community through generous contributions. 



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Tuesday, November 21, 2017

All New for 2018 - Rothco's Online Footwear Catalog



Rothco's Digital Footwear Catalog has been updated for 2018! The new and improved catalog features 13 pages of the latest and greatest military, tactical and cold weather boots out there. In addition to the tactical boots, the catalog features essential footwear accessories including shoe care kits and socks. 

Whats New? 

  • 40+ Styles Of Military & Tactical Boots
  • 30 + Sock Styles To Choose From 
  • 2 New AR 670-1 Coyote Brown Compliant Color Military Boots
  • 3 Colors of our Lightweight Tactical Boot


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Thursday, November 16, 2017

The History of the Watch Cap




Whether you know it as a watch cap, beanie or knit hat, this winter essential, like many of our modern clothing items has a long military history.

Source: Wikipedia
Believe it or not the origins of the wool knit cap date all the way back to medieval 14th Century England, originating out of a town called Monmouth. The hat in its early years would even take on the name of its birth town and was commonly known as the "Monmouth Cap", the wool caps were originally used by soldiers and sailors and eventually grew in popularity.

Fun fact the "watch cap" became so popular and essential to England's economy that Elizabeth I, established an act of parliament, which enforced "that every person above the age of six years (excepting "Maids, ladies, gentlewomen, noble personages, and every Lord, knight, and gentleman of twenty marks land") residing in England, must wear the hat" . To your right is one of the only surviving examples of a 16th-Century Monmouth Cap, as you can see not much has changed over the past 500 years.

From there, adaptations of this hat can be seen throughout history. In the 1800's, pull-down versions of the wool caps were sent to British troops during the battle of Balaclava, which of course lead to the modern-day version of the balaclava or ski mask, as we know it today. French-Canadians during the Patriots Rebellion adapted a version of the hat and they referred to it as a Tuque or Phrygian Cap. And by World War II Knit Caps became standard cold-weather cap for the  U.S. Military. The knit hat came to be known as the "Watch Cap" because the item was commonly worn while standing watch on the ship or guard post.

For over 500 years, the knit cap (aka watch cap) has been a staple of not only the military but civilians as well. Rothco carries a massive selection of watch caps with over 70 different colors and styles to choose from.



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Tuesday, November 14, 2017

Susie's Survival Strategies - Cold Weather Tips


With winter on its way, nights grow longer and the days get colder. Make sure you are prepared for whatever winter has to throw at you this season with the following cold weather survival tips!
  • Winter storms can knock out power and those long winter nights can be brutal. Consider having a backup generator, solar power or hand-crank chargers, lights and other equipment, in the event of a power outage. Rothco's 36 Bulb LED Solar/Handcrank Lantern is a great option to keep in a survival kit.
  • Keep blankets on hand, in case of heat or power outages. Keeping warm is a top priority when handling a cold weather survival situation. A polarshield survival blanket, like this one, can reflect up to 90% of your body heat and are ideal to have on hand during the winter months. They are even great to keep stored in a car, in case you get stranded during a snowstorm while on the road. 
  • Have a good supply of firestarters and firewood. Not only will a good fire provide warmth, you can also use it to cook emergency food if needed. Keep the firewood dry and away from the elements. Make sure to have a good firestarter as well. Matches are a great option, but if they get wet they can become useless. A simple flint and striker firestarter can help start any fire, anytime. They are also small enough to fit in any survival kit or bag.
  • Make sure you have access to clean water. If you can't stock up on emergency water, be prepared to find other means. One way to create drinkable water is by creating a snowball on the end of a stick and hang it over a bucket or bowl over a fire. The snow will melt into salvageable drinking water. 
  • Warm clothing is crucial during the wintertime. It is important to dress in layers and wear clothing that will reflect your body heat as well as wick away moisture. Thermal layers can help provide added warmth when outside in harsh, cold weather conditions. An additional tip: A reversible jacket, like a flight jacket, with a bright colored lining, is a great idea to have on you in case you get lost during a storm. The lining will help you become easier to spot for search and rescue teams while keeping you warm. 
These are just a few tips and ideas to help you prepare for the upcoming winter months. As you plan for the long cold days ahead, keep these in mind especially if you are packing a bug out bag or plan to be on the road.

- Susie Kowell, Digital Marketing Coordinator

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Friday, November 10, 2017

Honoring Our Veterans


On Veterans Day, we honor the brave men and women of the United States Armed Forces for their courage and sacrifice for our country. The sacrifices and service of our veterans is not lost on Rothco, and that is why we have made a steadfast commitment to giving back to the local men and women of our military.

For the third year in a row, Rothco has partnered with a local organization General Needs, which provides necessities like clothing, toiletries, and bedding for homeless veterans. This year, Rothco was able to donate over $45,000 worth of boots to homeless veterans across Long Island. The boots will be hand delivered to them on Veterans Day by members of General Needs. 

The thought that our boots could help a soldier who has fallen on hard times is truly amazing. While our small act, will in no way pay them back for all that they have done for our country. It is a reminder that even the smallest act of kindness, can go a long way. That is why Rothco is always looking for ways to help our Veterans. In addition to the project with General Needs, Rothco also works in close collaboration with the Suffolk County United Veterans Organization. As a local company, Rothco realizes how important it is for us to give back to the community that has helped us grow and to honor the men and women of our military for their service today, and every day. 



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Wednesday, November 08, 2017

Rothco's Thin Blue Line Catalog Gets an Update


Rothco's Thin Blue Line Catalog has been updated to feature brand new items from the 2018 Catalog.  Here are some facts about our new and improved catalog:
  • The Thin Blue Line Catalog now features over 65+ unique items
  • It features not only Thin Blue Line merchandise but Thin Red Line and Thin Green Line items as well
  • Many items including T-Shirts, Hats, and Patches include both the Thin Blue and Thin Red Lines on the American Flag
  • Contains 15+ variations of patches, pins, and decals featuring the Thin Red, Blue, and Green Lines
  • The Thin Blue Line Shows Respect And Support For Police And Law Enforcement Officials



Rothco has partnered with the New York Police & Fire Widows' & Children Benefit Fund.  At least $12,000 of the net proceeds of all items from the Thin Blue/Thin Red/Thin Green Line Gear sold between October 1, 2017 and October 1, 2018 will be donated to this amazing charity. 

http://www.answerthecall.org/


- Brian Ciambriello, Digital Marketing Intern

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Thursday, November 02, 2017

Rothco's New #GOTM


Be ready for any kind of weather condition with Rothco's Gear of the Month for November! Rothco's 3-in-1 Spec Ops Soft Shell Jacket offers 3-season extreme cold weather protection with a tactical edge. The 3-in-1 jacket features 100% polyester waterproof outer shell with a warm removable fleece liner, which means you can wear them together or individually based on different weather conditions. The outer shell is equipped with tons of storage options for all your essential gear; including two zippered shoulder pockets with wire pass-through port, two slash chest pockets, dual zipper back pocket, two interior zippered pockets, and a double layer reinforced forearm zipper pocket.

For a comfortable and customized fit, the tactical jacket has adjustable elastic wrist cuffs with hook & loop closure, an adjustable waist cord and a detachable stowaway hood with drawstring. The underarm ventilation zippers provide breathable, all-day comfort.  Loop fields on each shoulder are great for all kinds of morale patches.

Ideal for hiking, on the field, or out in the snow, Rothco's 3-in-1 Spec Ops Soft Shell Jacket is the perfect addition to any tactical wardrobe.




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