Thursday, September 28, 2017

Live From Rothco

Live from Rothco...It's our first ever live gear breakdown of our BRAND NEW Fast Mover Tactical Backpack. If you didn't get the chance to view the story live on Facebook yesterday, now is your chance. 










Tuesday, September 26, 2017

Susie's Survival Strategies - September


September is National Preparedness Month. When facing an emergency situation, it is important to have certain survival strategies in place. Being prepared is an essential strategy for survival. The following are a few of my survival tips on ways to be prepared in order to stay safe and alive:

  • Make designated "safe spots" or "meeting places" in case you get separated. 
  • Create a plan of action that everyone in your family can follow and alter that plan for different situations (i.e. hurricane, fire, flooding, etc). No disaster is ever the same and it is important to keep that in mind. 
  • Building a bug out bag is also a great way to be prepared. Have a bag for each family member, or combine bags if you have small children. These bags should be filled with enough emergency supplies to last you 72 hours.  
  • Act out emergency drills with your family. This will help prevent any confusion during an emergency and you might feel calmer if you've run through your plan in real time beforehand.
  • Know how to access any community resources if you plan to stay in the area after a disaster. Things like shelters, food banks, and medical resources are good places to keep in mind if you become displaced. 

Given the recent natural disasters, like Hurricane Irma and Hurricane Maria, survival and preparedness is on everyone's mind, with safety being the number one concern. It is important to note that although these are only tips and guidelines, they are meant to help keep you safe and could potentially be lifesaving if a disaster were to strike in your area. 


- Susie Kowell, Digital Marketing Coordinator



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Friday, September 22, 2017

Rothco's 2018 Catalog is LIVE!!!



After much anticipation, we are proud to announce that Rothco’s 2018 Catalog is now available in digital format!  Our new catalog is our biggest yet with over 150 new items, here are some of the new and exciting items you have to look forward to this fall.


Interactive Pages!

Featuring:
  • 7 New MA-1 Flight Jackets - Including Rothco's Flight Jacket with Patches, Enhanced Nylon MA-1's and New Women's Flight Jacket
  • Rothco's Brand New Tactical 10-8 Lightweight Field Pants
  • The Largest Collection of First Responder Support Gear with Over 2 Dozen New Thin Blue Line, Thin Red Line, and Thin Green Line Items
  • Great New Tactical Packs, Messenger Bags, and Backpacks
  • Limited Edition Two-Tone Camo Pants
  • Over A Dozen New Styles of Graphic T-Shirts

Physical copies of Rothco's 2018 Catalog will be shipping next week but if you can't wait, check out the digital copy available here.

- Brian Ciambriello, Digital Marketing Intern
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Tuesday, September 19, 2017

Behind The Scenes Look - The Making of the 2018 Catalog

Rothco's 2018 Catalog will be released later this month but below is an exclusive behind the scenes look at the making of our latest wholesale military catalog. 




Some Facts About this year's Catalog:
  • It's our biggest catalog ever - weighing in at 332 pages
  • The 2018 Catalog has over 150 BRAND NEW ITEMS 
  • Rothco prints 32,000 catalogs this year
  • All 32,000 copies were printed in less than 24 hours
Be on the lookout for the new Wholesale Military Catalog mailing in just one short week! And keep an eye out for all the new gear arriving daily!






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Friday, September 15, 2017

POW/MIA National Recognition Day


The United States’ National POW/MIA Recognition Day is observed across the country on the third Friday of September each year. Many Americans take the time to remember those who were prisoners of war (POW) and those who are missing in action (MIA), as well as their families. All military bases will fly the POW/MIA flag on this day, which symbolizes the nation’s acknowledgment, and remembrance, of those who were imprisoned while serving in conflicts overseas and those who remain missing. 

The POW/MIA flag is designed to represent those who have been held in a captive situation. It has a silhouette of a prisoner of war (POW) before a guard tower and barbed wire in white on a black field, “POW/MIA” appears above the silhouette, and the words “You Are Not Forgotten” appear below in white on the black field. This flag was created by the National League of Families of American Prisoners and Missing in Southeast Asia and was officially recognized by the United States Congress in conjunction with the Vietnam War POW/MIA issue. It is seen "as the symbol of our Nation's concern and commitment to resolving as fully as possible the fates of Americans still imprisoned, missing and unaccounted for in Southeast Asia, thus ending the uncertainty for their families and the Nation." 

The country continues to recognize those who may still be held in captivity or who are missing in action, not only in Southeast Asia but in other countries from previous wars as well, and fly the flag in its observance. It is to remind everyone that not all of our soldiers come home, and those who do not are still remembered. National League of Families of American Prisoners and Missing in Southeast Asia continues to search for those missing in action and update their site with recent findings, attempting to close the gap of how many soldiers are still missing. 



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Wednesday, September 13, 2017

Happy Uncle Sam Day! 5 Facts about America’s Most Recognized Symbol


Annually on September 13th, Uncle Sam Day has been observed in the United States since 1989.  Uncle Sam is one of the most recognized figures in American history but did you know there’s more to this national icon than meets the eye?

  1. Uncle Sam's initials are U.S (as in the United States).                                                                    
  2. Although images featuring Uncle Sam were first circulated during the war of 1812, his name was first mentioned in the lyrics of "Yankee Doodle Dandy" in 1775.                                           
  3. According to legend, he was named after Samuel Wilson, a meat packer who helped supply rations to American soldiers during the War of 1812.  His birthday was September 13th.
               
  4. The most famous image of Uncle Sam can be found on recruitment posters for both World War I and World War II.                                                                                                          
  5. Before Uncle Sam, the symbol of America was represented by a woman named Columbia (named after Christopher Columbus).   
On this day Rothco would like to thank all the brave men and women that serve in our armed forces.

- Brian Ciambriello, Digital Marketing Intern  

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Friday, September 08, 2017

Uncover Rothco's September #GOTM



Lightweight. Durable. Covert. Rothco's September Gear of The Month is our Lightweight Concealed Carry Jacket.  This lightweight jacket is the perfect blend of everyday carry and concealed carry.

Its discreet look allows you to carry a full sized handgun plus extra mags without bringing unwanted attention to yourself.  Rothco's lightweight jacket is ambidextrous (right and left), allowing you to choose your preferred weapon placement.

In addition, the concealed carry jacket is made from a lightweight cotton and polyester material for easy and fast movement.  Its two zippered front pockets are reinforced with a durable tricot lining and also includes adjustable wrist closures and waist straps.

Perfect for both Spring and Fall wear, Rothco's Lightweight Concealed Carry Jacket is the only choice for your tactical needs.        




Be on the look out for a new YouTube video next week.



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Tuesday, September 05, 2017

International Day of Charity


September 5th marks the International Day of Charity. Throughout our 60 years in business, Rothco has dedicated itself to giving back to the community. Today we help over 10 different charities by means of donation, volunteer, and support. Below is just a small list of the things Rothco has done in order to give back and help the members of our community that are in need:


  • Thanksgiving Turkey Donations: this year Rothco donated 60 turkeys to local food pantries and community outreach centers.  
  • Holiday Charity Program: For over two decades Rothco employees have come together every holiday season to donate money to local grassroots charities. For every dollar raised by our employees, Rothco triples that donation!!! In 2016, Rothco donated over $369,729, and we hope to pledge even more this year! 
  • Partnering With Local Veterans Organizations:  This past Veterans Day, Rothco donated over 730 boots to homeless veterans in partnership with the charity General Needs. In addition to the General Needs program, Rothco works closely with the Suffolk County United Veterans Project throughout the year.
  • Jeff Galloway Scholarship Fund: Rothco’s scholarship program targets local, Long Island youth, who have overcome some significant obstacles in completing their secondary education, and who might otherwise be unable to attend college. This year we were able to award 3 scholarships to deserving Long Island students.

The prime purpose of the International Day of Charity is to raise awareness and provide a common platform for charity related activities all over the world including volunteering and raising money for these organizations.  Here at Rothco, we do both of those with pride. Over the past year, we have raised over $369,000 for our charities and help out with these organizations whenever we can. Recently some of our Rothco employees took a visit to Angela's House, an organization that houses medically fragile children, and planted beautiful flowers in their yard and read books to the children. 

Rothco is also very proud to announce a new collaboration with an organization called Answer The Call, whose mission is to provide financial assistance and a network of support to families of New York City Police Officers, Firefighters, Port Authority Police, and EMS Personnel who have been killed in the line of duty. Rothco will be donating proceeds from the sales of all our "Thin Line" merchandise (blue, red, green, white) to this organization. 

As the year goes on, we will continue to support these organizations every day in any way Rothco can.

For more information on all of our charities and the hard work they do, visit our website


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