Friday, July 25, 2014

Rothco's Insights Into the Camping, Survival & Outdoor Market

Did you know there is a great opportunity for crossover into the Camping, Survival and Outdoor market? Simply because you are probably already selling many of the core items needed to cater to this very popular market. It’s not by chance that many of Rothco’s top selling items in this category are jackets, boots and other clothing items. However since the Preppers have come on the scene and we have had T.V. shows like Doomsday Preppers and Doomsday Bunkers the demand in this market has gotten stronger.

There is a lot of interesting items to cover and you can see some of them by checking out my presentation below or the list I've included in the blog. 

5 basic item categories that are utilized in the camping, survival and outdoor market. 
1. Fire Starters – #900 Aurora Fire Starter 
(Fire has been a key element since the beginning of time and the need to create fire has not changed. This is a very strong item and because of the variety available an assortment would be recommended.)
2. Rope or Paracord– #303 Paracord 
(Paracord has gained popularity for making survival bracelets and other accessories and for a very good reason. It’s ideal to have rope in an emergency or just for basic outdoor needs.)
3. Tools / Knife - #3674 Paracord Knife w/Fire Starter
(A knife is the primary tool of the outdoors. Besides the obvious cutting role, it is also helpful in making other tools or as a weapon if necessary.) 
4. Hydration – #2825 MOLLE Hydration Pack 
(There are many options from canteens to hydration backpacks or larger hydration compatible backpacks. Whether you are in a survival situation or just enjoying the outdoors it’s important to stay hydrated.)
5. Backpacks – #2287 Medium Transport Pack 
(It’s important to offer several different sizes and styles for various application. The “Bug Out Bag” which is a backpack filled with the survival items of choice is a great way to market and sell add on products. Below is the link to the Rothco “Bug Out Bag” flyer. This is a useful tool to help you and your customers consider items they may be missing.

These are just 5 basics but there’s more.  By adding items such as stools, portable toilets, eating utensils and cooking items you can easily broaden your offering for a camping section. 
Or by adding signal mirrors, survival blanket, water purification items or emergency food you can cater more to a survival base. Whichever direction you wish to grow Rothco has you covered. You can view the entire list of top survival items here

John Brucculeri @ Rothco 

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