Friday, March 09, 2012

Rothco at SHOT Show 2012

Zombie Target  
In what has become an annual tradition dating back over 2 decades, Rothco exhibited once again at the 2012 SHOT Show in Las Vegas at the Sands/Venetian Convention Center. All in all, over 1600 exhibiting companies and 36,000 buyers made the show an incredible success. We saw hundreds of Rothco dealers at our booth in the tactical section and received great feedback on the new merchandise from our 2012 New Product Supplement.

For Rothco representatives John Ottaviano and John Brucculeri, it was a chance to meet with dealers from all over the world. In the SHOT Show photo gallery on the Rothco fan page on Facebook  you can see pictures of dealers from Italy, Guatemala and Mexico and dealers from dozens of other countries and most of the United States came by as well.
Beware Armed Doggie

John Ottaviano w/Jaymie Zienta
Chris Schwartz of Mundo Extremo in Guatemala
City and Alessio Kalfus of Eumar in Rome
The show itself covers an amazing amount of territory, floor after floor and ballroom after ballroom of products. In the early 1990s when I first attended, the focus of the show was hunting and the shooting sports. Today, military, tactical and Airsoft products rule the show. Back in the day, most of the camouflage being warn was hunting patterns like Realtree and Mossy Oak. Today it's all Multi-Cam, ACU and other digital camouflage patterns. Many of the military products shown by Rothco and other military companies at today's SHOT show were not allowed to be exhibited - no military, no surplus and no products like paintball guns that could be used to shoot another player. Airsoft was not even on the horizon in those days.
The Rothco display at the 2012 SHOT Show
Though the show was extremely busy for us, I was able to get around to take some pictures of some of the cool sites at the show and Rothco partners in attendance. I encourage you to take a look at our SHOT Show photo gallery on the Rothco fan page on Facebook , but I have posted some of my favorites. Some of the most popular trends at the show were Zombies, accessories for dogs, big guns and hot looking models, all of a man's favorite things.
While it's a great place to do business, the SHOT show is a basically a big toy store for folks who love the outdoors. We'll be going back again in 2013 and have even more stories to share then.

Have a great weekend.

John Ottaviano

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