Friday, May 13, 2011

Lucky Number 9000

About 5 months ago, we realized Rothco was about to reach a huge milestone after nearly 60 years in business ...We were about to get our reach 9000th active dealers for the first time in our history!

We have always felt that o
ur success is fully dependent upon the success of our distributor partners. And that is why we thought an accomplishment like this should be shared with that lucky 9000th dealer. And that is when Rothco started our 9000th dealer promotion, one fortunate person would join our 8900 plus army navy surplus, uniform, apparel, promotional and government suppliers as a Rothco dealer.

When our IT Department informed me on March, 31st that we had hit our goal, I was ecstatic and couldn't wait to see who it was. It was an honor for me to contact the winner of our $500 account credit and to inform Mike of Veteran Surplus in Killeen, Texas that they indeed were the 9000th dealer!

This contest gave me a great op
portunity to speak with Mike, a retired Military veteran and ask him about his new budding business.

Mike started his business after his brother-in-law, a retired naval veteran had suggested it to him. His brother-in-law John had work for a similar Army surplus store some time ago and thought there was a need for an Army/Navy store to be run by actual veterans. And as their motto says on their Facebook page Veterans Surplus is "Veterans severing Veterans"

Location, Location, Location! After speaking with Mike I learned that his new business is located right outside of America's largest military bases, Fort Hood. He said that his community has played a large part in their clientele. And while a majority of the base is severing over in Afghanistan, Mike took to expanding his client base focusing in on tactical gear for the local EMS, Fire Department and Police.

When I asked Mike how he found out about Rothco, he said that is brother had worked with Rothco at his past job and knew of our huge selection and reliability, so it was a no brainier! Mike said that he really does love our products and enjoys not only purchasing items via the catalog but also our convenient online purchasing site.

While they don't yet have a website, you can "like" Veterans Surplus on Facebook or visit their store in Killeen, TX.

Pretty soon we will be looking for our 10,000th dealer, if you are interested in bec
oming one you can visit our dealer page at

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