Friday, May 18, 2018

Rothco In GQ

Why is everyone dressing like they shop at the Army Surplus Store, well because of Rothco! 

Check out this must-read GQ article about how Rothco and military surplus is shaping menswear. 






"Suddenly, the most influential label in the multibillion-dollar menswear market isn’t some flashy luxury brand owned by a French conglomerate, flush with advertising dollars and storied heritage. No, the brand at the heart of fashion’s turn toward the tactical is humble Rothco, a 65-year-old, 150-employee family-owned brand based 50 miles outside of New York City. 





"right now you have a really strong crossover between skate and hip-hop and street. For us the skatewear trend is really driving that, it’s the strongest its ever been. [Skaters] like a comfortable pant, they like a durable pant, they like things with authenticity.” Rothco has built-in credibility, which resonates with this market. “The fact that we’ve been doing this for 65 years helps.”  John Ottaviano in GQ 

Read the complete article by Max Berlinger at GQ.com



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Wednesday, May 16, 2018

National Police Week


Did you know that it is National Police Week? During this week, we celebrate the lives and duties of the men and women in blue who serve our country every day. National Police Week draws in between 25,000 to 40,000 attendees from departments all throughout the United States as well as from agencies throughout the world. It provides a unique opportunity to meet others who work in law enforcement and bring them together. They honor all of those who serve and hold a large memorial service for those who gave their lives while on the job during National Peace Officer Memorial Day.

Here at Rothco, we believe in giving back to our community as well as those who gave their lives for our community. We have since partnered with the organization Answer The Call, the New York Police and Fire Widows’ & Children’s Benefit Fund. This fund aids families of fallen first responders financially. Portions of all Rothco Thin Blue Line/Red Line/Green Line gear will be donated to the benefit fund at the end of the year. We feel it is our duty to give back to those who have risked it all for their service. For more information about the Benefit Fund, visit www.answerthecall.org.



You can view our entire collection of Thin Blue Line and First Responder Support Gear here.



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Tuesday, May 08, 2018

Have You Seen the #GOTM for May?

The start of a new month means it's time for a new #GOTM! This month, Rothco is featuring the NEW Lightweight Tactical BDU Shorts. Constructed of a 100% lightweight cotton, these tactical shorts are sure to keep you cool and dry all summer long. Check out all of the features of the #GOTM below, as well as on our website


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Friday, May 04, 2018

May The Fourth Be With: You a BDU Story

Hey Star Wars Fans! May 4th is here again and it wouldn't be right if we did not bring it in properly. According to TheVerge.com, "this tradition of "Star Wars" started organically by fans." All three original movies premiered in the month of May, which has allowed fans to announce "May The Fourth" as an official fan holiday. Check out the photos below to see how we at Rothco celebrated Star Wars this year. Feel free to share and repost and don't forget to tag us! ;-)








  


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