Friday, December 21, 2018

ROTHCO WINTER ESSENTIALS

BURR!!

It's December 21st, and today marks the first day of Winter! Now we all know that it definitely doesn't feel like it given how cold the weather has already been thus far, it is also safe to say that a really cold Winter lies ahead! No matter the storm or snow, Rothco is always going to have you covered. Below we have put together some key Winter Essentials to get you through the next couple of months.











Shop These Items Below





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Tuesday, December 18, 2018

Join Rothco on Facebook Live!

Get ready for the holidays, with Rothco! Tune in to our Facebook page on December 21st, at 4pm (ET) as Rothco goes LIVE with our #EpicHolidayGiveaway! We will be giving away up to $1,000 worth of prizes!! Viewers who join us will have the chance to win some awesome Rothco gear while playing a fun game with us! What better way to kick off the holidays than with winning some great gear?! Like and follow us on Facebook to stay up to date on everything Rothco and be sure to share our event so everyone can join in on all the fun this holiday season! See you then!

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Friday, December 14, 2018

5 THINGS ABOUT NEW IGTV SERIES

We are extremely excited to announce that we are expanding our "5 Things About" series into video form and housing it on the Instagram platform, IGTV. The 5 Things About series is a unique segment conveying 5 dominate features that are offered by some of our products. With the series now living on IGTV, we will be delivering more information and details through  the video platform IGTV. Below you can check out our first 5 Things About video featuring the Rothco Concealed Carry Soft Shell Jacket.



Tuesday, December 11, 2018

'Tis The Season



With the holiday season upon us and old man winter knocking at our doors Rothco dealers placed nearly 1,000 wholesale orders from Saturday to Monday for nearly 14,000 lines of merchandise. What's more, our warehouse worked an extra shift on Saturday and another 12 hours yesterday to get the vast majority of these out the door!

We wouldn't be where we are today without the support of our dealers, thank you to everyone for choosing Rothco. We are excited and ready for what the rest of the season brings!!!


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Friday, December 07, 2018

The Ultimate Tactical Jacket #GOTM

If you haven't seen yet, our gear of the month for December is the Concealed Carry Soft Shell Jacket! It comes equipped with a concealed carry pocket with hook & loop closure on each interior side of the jacket (the jacket will work for both left and right-handed draw) and 2 hook and loop closure mag pouches on each interior side to give optimal storage for firearms and firearm accessories. The soft shell material not only keeps you warm in the colder weather, but it will also help wick away moisture for a breathable comfort. Check out the breakdown below to discover all of the great features the GOTM has to offer.


From the range, to work, or everyday wear, this jacket is sure to be an essential part of your outerwear collection, and would even make for a great gift this holiday season! You can view more about the GOTM here.

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Tuesday, December 04, 2018

COLD WEATHER GEAR 2018

Winter is only but a couple of weeks away, but it already feels like we've endured the worst and it will only get colder. Anticipating those really cold days ahead, we have released our 2018 Cold Weather Gear Catalog. The 32-page digital booklet features everything from heavy snorkel parkas, M65 Jackets and Tactical Soft Shell Jackets to Concealed Carry Hooded Sweatshirts, Gloves and Hand Warmers. We left no stone unturned when it comes to staying warm this winter, make sure you check out the catalog images below and click the Cold Weather Gear image to see the full catalog.



https://catalog.rothco.com/cold-weather-gear/?page=1

Tuesday, November 27, 2018

Giving Tuesday


#GivingTuesday is a movement which celebrates and supports the act of giving during the holiday season. This special day harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges. 

Rothco is dedicated to giving back to the community, which has allowed us to flourish over the past 65 plus years. Which is why #GivingTuesday - is a perfect day to not only highlight Rothco's charity efforts but to shine a light on the charities themselves and fuel a greater awareness to such worthy causes. 

Throughout the year, Rothco makes a commitment to give back to our community with several charitable and volunteer programs, including: 

  • Rothco's Holiday Charity Program - For over two decades, Rothco employees have come together every holiday season to donate money to local grassroots charities. For every dollar raised by our employees, Rothco triples that donation!!! In 2017, our Christmas Charity Program raised over $500,000 and for 2018 we have already raised over $42,000. The money raised by Rothco and its employees will go to help several different local charities including The Suffolk County United Veterans Program, Hope House, Pronto, Angela's House, Gerald Ryan Outreach Center, A Mother's Kiss, Lighthouse Mission, and Long Island Against Domestic Violence. 
  • This past Thanksgiving Rothco Donated over 70 Turkeys to local food kitchens and outreach programs 
  • In 2018, Rothco employees have come together to volunteer over 50 hours of their time to numerous charity events 
  • Holiday Gift Program - this year Rothco's employees with help spread some holiday cheer by partnering with a local organization to give holiday gifts to underprivileged children in Suffolk County, NY 
  • Donated $24,000 to the organization Answer the Call via sales of our Thin Blue Line Merchandise  
  • Partnered With Local Veterans Organizations:  This past Veterans Day, Rothco donated over $50,000 worth of boots to homeless veterans in partnership with the charity General Needs. In addition to the General Needs program, Rothco works closely with the Suffolk County United Veterans Project throughout the year. 
  • Donated over 120 pounds of food to Long Island Cares

Learn more about the charities Rothco Supports and how you can help too by visiting their sites! 
  • The Suffolk County United Veterans ProgramThe Suffolk County United Veterans Project, Inc. (SCUV) was founded in 1989 to assist homeless veterans in regaining their dignity and independence. Residents are former members of the military who struggle with the problems of substance abuse and Post Traumatic Stress Disorder and who have not been able to succeed in an alternate form of treatment.
  • Hope HouseProvides compassionate, comprehensive and competent care for the poor, the marginal and the wounded among us
  • ProntoLocated in Bay Shore, NY provides services, food, housing and counseling to the Hispanic community.
  • Angela's House: coordination of complex home care services and residential services for medically fragile children 
  • Gerald Ryan Outreach Center: transforms the lives of families, individuals and children who are struggling to break the cycle of poverty
  • Lighthouse MissionAn organization committed to feeding families in need, developing our youth, sharing God’s love and empowering people to live lives of purpose.
  • A Mother's Kiss is a not-for-profit organization formed for the purpose of providing emotional and financial support to the families of childhood cancer patients in the Long Island area
  • Long Island Against Domestic Violence: provides a range of services that help over 14,000 Long Island adults and children each year to escape from abusive relationships and build new lives. Founded in 1976, we are a regional pioneer and leader in empowering victims and survivors, providing them with shelter and support, and working with law enforcement and the community to prevent abuse.
  • General Needsfocuses on providing the basic necessities that are missing in the everyday lives of our homeless veterans
  • Long Island Cares: Founded by the late Harry Chapin, Long Island Cares brings together all available resources for the benefit of the hungry and food insecure on Long Island and, to the best of our ability, provides for the humanitarian needs of our community
  • Answer The Call: provides financial assistance and a network of support to the families of New York City Police Officers, Firefighters, Port Authority Police, and EMS Personnel who have been killed in the line of duty.
Collaboration and community are two key words that sum up Rothco's Charity Programs. As a team, Rothco employees come together to raise money and donate their time to help those less fortunate in our community. #GivingTuesday allows us to reflect on what we've done as a community and what else we can do. 




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Friday, November 23, 2018

Small Business Saturday


Saturday, November 24, 2018, is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. We encourage everyone to go out tomorrow and shop at their local Rothco retailers in support of these local businesses. Rothco believes in giving back to the community and this is a great opportunity to help these small retailers get recognized. Shopping locally not only supports our local economies but also promotes thriving communities. So be sure to go out tomorrow and #ShopLocal!

You can find a local Rothco retailer in your community by using our Dealer Locator on our website.



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Monday, November 19, 2018

Fast Mover On The Move

We had the pleasure of taking our Fast Mover Tactical Pack on a short hike through the woods and we must say it was epic! When it came to space, the pack had plenty of room to fit all the essentials items needed for the hike and then some. The pack also served an A+ performance in the durability and comfort department, due to its well crafted denier polyester shell and contoured straps. Take a look at the photo below and be sure to head over to Rothco.com to get your own!



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Thursday, November 15, 2018

Supporting Our Local Veterans



On Veterans Day, we honor the brave men and women of the United States Armed Forces for their courage and sacrifice for our country. The sacrifices and service of our veterans is not lost on Rothco, and that is why we have made a steadfast commitment to giving back to the local men and women of our military.

For the fourth year in a row, Rothco has collaborated with a local organization here on Long Island called General Needs, to provide boots to our homeless veterans in our area. This Veterans Day, Rothco was able to donate around $50,000 in military and cold weather boots to Veterans across Long Island. Over the past few years, Rothco has donated thousands of boots to our military veterans. 

The thought that our boots could help a soldier who has fallen on hard times is truly amazing. While our small act, will in no way pay them back for all that they have done for our country. It is a reminder that even the smallest act of kindness, can go a long way. That is why Rothco is always looking for ways to help our Veterans. In addition to the project with General Needs, Rothco also works in close collaboration with the Suffolk County United Veterans Organization. As a local company, Rothco realizes how important it is for us to give back to the community that has helped us grow and to honor the men and women of our military for their service today, and every day. 




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Tuesday, November 06, 2018

Product Breakdown: The EDC / CCW Leather Gun Belt





In our latest Product Breakdown Video, we highlight our new
  EDC / CCW Leather belt. 
Watch the video to get a better understanding on how the belt compares to atypical leather pant belt. 

Thursday, November 01, 2018

5 THINGS ABOUT: FAST MOVER TACTICAL PACK

With its modernized and sleek design, The Rothco Fast Mover Tactical Pack is without a doubt one of our most amazing packs yet! Below we wanted to give you an inside look and highlight 5 things about the Fast Mover that will definitely send you over to Rothco.com and have you ordering it today. Check out the list and images below and be sure to head over to the site get your own!






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Tuesday, October 30, 2018

Get A Closer Look at Rothco's #GOTM

Rothco's #GOTM for October is a mix of a covert tactical jacket and a performance hoodie all rolled into one. The Tactical Zip Up Hoodie features zippered pockets on the arms and chest allowing you to securely keep all of your important gear close to your person. There are also two loop fields for morale patch placement and the performance material makes it breathable when out in the field. It even has an extra large hood to help keep you warm and dry in wet weather. Our video below gives you an up-close look at all the great features the Tactical Zip Hoodie has to offer.


For more on the #GOTM, visit our website.


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Thursday, October 25, 2018

Discover Our Latest Concealed Carry Jacket



Rothco's Soft Shell Concealed Carry Anorak is one of the latest Concealed Carry jackets to arrive this year and it is available now to purchase. The tactical jacket offers a ton of sleek, intuitive features that will take you from in the field to the street with ease.  Watch the video to learn more about the Soft Shell Jacket from Rothco



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Tuesday, October 23, 2018

Last Minute Halloween Costume Ideas

Rothco recently updated its Military and Law Enforcement Costume Catalog which contains over 100 different Halloween Costume ideas for you to be inspired by. Not only are our costumes ideas easy to recreate; they also feature authentic military items, something you are not going to get at your basic box store. 

Find some inspiration here and then head to one of our 10,000 retailers to grab your gear. 



Wednesday, October 17, 2018

MRE LUNCH


For those out there that don't know what MREs are we have got you covered. MREs are ready to eat meals that are typically issued to military personnel. Given that we sell a variety of them and have some laying around the Rothco office, our Web developer, Joe, and E-Commerce Specialist, Preston, decided to chow down on a few during their lunch breaks and guess what?

We got it all on tape!

Check out the video below and see how the boys went to town on these delicious meals and feel free to grab a box of your own on Rothco.com


https://www.instagram.com/tv/BoAPH-chUT2/?utm_source=ig_web_button_share_sheet




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Thursday, October 11, 2018

Where Did You Get Those Pants!

It's Saturday morning at the skate park in Chelsea, NYC and the city is packed from Comic Con. Our producer Maurice Zarzuela is meeting up with Kristen, Natalie and Chris for a video/photo shoot for our Camo BDU Pants. They are the only women in a skate park full of men but they are no armatures on their boards. Just a few mins when the camera started rolling they are running laps around the park skating everything in sight leaving the boys speechless. When the shoot was done everyone complemented the girls on their skills and kept asking "where did you get your pants!"

Check out some photos from the shoot below and be sure to surf Rothco.com for our verity of BDU Camo Pants.




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Tuesday, October 09, 2018

Rothco Gear @ New York Comic Con 2018!

Hey guys, Susie here! This past weekend I had the pleasure of attending New York's largest comic book convention, New York Comic Con (NYCC). Held at the Javits Center, NYCC brings all walks of life together in order to celebrate comic books, TV shows, movies, video games and much more.

A large part of attending Comic Con is dressing up as your favorite character, also known as "cosplaying". As I walked through the convention center, I noticed quite a few people who utilized Rothco gear to form their own versions of characters, like from Pokemon, Marvel and even the popular video game Fornite. The gear was used to create these unique cosplay characters, as some were even painted or altered slightly to fit the theme. I even used some gear myself! Check out the pictures I captured below of some of the people who used Rothco gear at New York Comic Con, including yours truly!





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Friday, October 05, 2018

125+ New Items Available With One Click


Rothco's 20 Page Interactive New Product Collection will be arriving later this week but you do not have to wait until then to view it. Click here to see the online version

Here are some pages you are going to want to check out:
  • Want to see the latest Camo Gear to arrive? Check out pages 24, 5, 7, and 14
  • Great new Concealed Carry Items are featured on pages 3, 9, 12, 15, and 16
  • New Thin Blue Line and Thin Red Line Items can be found on pages 7, 8, 9, 16 and 17
  • Discover all our new Military, Tactical and Canvas Bags on pages 12, 13, 14, 15, 16, and 18
  • Find our new Printed Graphic, Camo, Moisture Wicking and Athletic Fit T-shirts on pages 5, 8, 9, and 10

You can also view our entire 2019 Catalog here

Tuesday, October 02, 2018

Meet Rothco's #GOTM for October!


Rothco’s Tactical Zip Up Hoodie offers covert comfort with a breathable 100% Polyester material and soft fleece lining. With three sleeve pockets, a chest pocket on the left side, and extra large kangaroo pockets, this hoodie has more than enough storage to fit all of your everyday carry gear. The 100% polyester material is comfortable and breathable, while the fleece lining provides unbelievable warmth, ideal for all-day wear in the fall and winter months. A loop field on the sleeve allows for personalization with any morale patch! The tactical sweatshirt features a mandarin collar with full zipper guard at the top and extra large hood for maximum protection from the elements. Rothco's Tactical Hoodie has you covered in any weather and any situation.

To see more of Rothco's Tactical Zip Up Hoodie, visit our website.



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Friday, September 28, 2018

Rothco's 2019 Digital Catalog is HERE!

Rothco's brand new 2019 Catalog is currently in the process of being printed, packaged and mailed out. But in the meantime, we thought we'd give you access to the online version right now! Featuring over 150 new and exciting items, which you cannot miss, including: 


Complete with interactive pages, the digital version of the 2019 Catalog allows you complete access to thousands of items, the ability to jump to specific pages, and more. Check it out now and be on the lookout for the printed copy, arriving at a mailbox near you soon!


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Wednesday, September 26, 2018

ROTHCO FALL ESSENTIALS

Fall is here and the temperature is dropping fast! But there's no need to worry because Rothco has got you covered. Below are some essential pieces that will absolutely strengthen your wardrobe and give you a fighting chance against the cold.













Shop These Items Below



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