Tuesday, January 31, 2017

SHOT Show Newbie


For a week in January, the city of Las Vegas traded in its slot machines for machine guns as two of the biggest military and tactical industry tradeshows, the ANME and SHOT Shows, took over the strip. 

This year I was lucky enough to be one of Rothco's team members alongside 
Captain Camo 🐻 who had the chance to represent Rothco at the shows. Besides getting lost in a sea of coyote pants, camouflage tops, and semi-automatic weapons my first day at the SHOT Show, I would have to say it was a pretty fun and educational (yes, you can learn something in Vegas 😂) experience. Both the SHOT and ANME shows give you a unique opportunity to meet face-to-face with customers both old and new and see how they respond to the current product lines. The insight you can gain from these interactions is priceless. 

Some of the product highlights from the shows included our 
Concealed Carry Collection, Thin Blue Line Gear and AR-760 Coyote Brown Compliant Gear. Plus, we had the chance to preview brand new items from our spring supplement like our Lightweight MA-1 Flight Jacket and Coyote Brown Concealed Carry Hoodie


Want to see more? Check out the pictures we posted on Facebook


Kristy Dineen @ Rothco 


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Tuesday, January 24, 2017

New Boot Alert: Take A Sneak Peek!

Get your exclusive first look at Rothco's NEW Desert Tan Military Work Boot! This brand new work boot is hot out of our product development meeting from last Friday. This latest edition to our Rothco boot line is essentially a 6” version of our Desert G.I. Type Sierra Sole Tactical Boots. The smaller size makes it’s a great looking, super comfortable work boot constructed with heavyweight nylon/suede leather. The Sierra Lug Sole is built to last and traction in tough terrain is never an issue. These military work boots were made to keep you going and stay comfortable while working vigorous hours on the job site.

These boots are not only functional, but they’re fashionable as well! Our military style Sierra Sole Desert Tactical Boots has been embraced by the fashion world and we predict the same for our 6” version. The versatility of these boots can be worn at the worksite or as a fashion statement. Styling a classic work boot with fashion-forward outfits has become a Streetwear trend.

Our brand new Desert Tan Military Work Boot will be available this May! They will be available in regular sizes 3 to 13.



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Thursday, January 19, 2017

January Gear of the Month

Rothco's January Gear of the Month is our Rothco Tactical Airsoft Combat Shirt. This shirt offers the same look and feel as our Military FR NYCO Combat Shirt, but in a breathable cotton/poly material, perfect while at the range, hunting or playing Airsoft. #GOTM




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Tuesday, January 17, 2017

See Rothco at the SHOT and ANME Shows

Both the SHOT Show and ANME are in full swing and Rothco is there showing off the latest military and tactical gear. If you couldn't make the shows, you can see a glimpse of them below or on our Facebook page, but if you're in Las Vegas for the shows, stop by ANME booth 403/405 or SHOT booth 20152 to see out newest section of Concealed Carry Gear, Thin Blue Line Apparel, and much more!







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Friday, January 13, 2017

Rothco's Heading To the SHOT & ANME Shows


Next week you can find Rothco in Vegas! Don't miss your chance to meet up with members of Rothco's sales team as we represent Rothco at the
Army Navy Military Expo (Booth #403 & 405) and the SHOT Show (Booth #20152)

For a full list of upcoming events visit Rothco's tradeshow calendar at Rothco.com 



Tuesday, January 10, 2017

Hard Facts On Rothco's Soft Shell Jackets

Over the past several years Rothco has developed and expanded our line of Tactical Soft Shell Jackets which includes our Spec Ops Soft Shell Jacket, Covert Ops Lightweight Soft Shell JacketConcealed Carry Soft Shell Jacket; just to name a few! These tactical jackets offer superior performance in the most demanding environments but don't take our word for it... see what others had to say about our line of tactical jackets. 















Also, see what Rothco's seasoned sales professionals John Brucculeri and Hans Blechschmidt had to say about our Tactical Soft Shell Jacket Collection.









In addition to the jackets featured above, Rothco offers several more options to choose from including our new Soft Shell MA-1 Flight Jacket, 3-1 Spec Ops, and our M-65 Soft Shell Jacket. Discover them all at Rothco.com. 

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Wednesday, January 04, 2017

7 Items to be Excited About in 2017

It's a New Year and with it will come new gear! Products from our Spring Supplement will start to roll in within the next month so we've put together just a small sample of the list: Our 7 Items to Look for in 2017!

1. Rothco 3-in-1 Spec Ops Soft Shell Jacket - the same great look and feel of Rothco's popular Spec Ops Soft Shell Tactical Jacket with a removable fleece liner. You can wear either the Soft Shell outer layer by itself for a lightweight water repellent jacket, wear the fleece liner by itself as a warm fleece jacket, or combine the two for the best of both worlds! (Already in Stock!)

2. Rothco Lightweight MA-1 Flight Jacket - there hasn't been many things in 2016 that were more popular than the MA-1 Flight Jacket and now we're adding a new style; the Lightweight MA-1. This MA-1 will be trimmed down both in weight and in fit making it ideal for milder weather. (ETA: late February)

3. Rothco Thin Blue Line Medium Transport Pack - here at Rothco, we like to take two great things and combine them into something even better, like the Soft Shell MA-1 Jacket on the Thin Blue Line Medium Transport Pack. Show your support for our Police and Law Enforcement with our most popular backpack. (ETA: early April)

4. Rothco Technician Pistol Range Bag - the latest in Rothco's line of tactical bags, the Pistol/Range Bag measures 14.5" x 7" x 7.75" and features 2 outer zipper compartments with soft lined removable "gun rugs". (ETA: early April)

5. Rothco Battle Harness - the battle harness is designed to attach to the Rothco Battle Belt for further support while wearing large packs. It features 2 MOLLE loops, sternum strap, padded shoulder straps, and yoke with 4 webbing straps to attach to the battle belt D-rings. (ETA: middle of March)

6. Rothco Midnight Blue Digital Camo BDU Shirt - the existing Midnight Blue Digital Camo BDU Pants were lonely so we decided to add its other half. (ETA: middle of April)

7. Rothco Coyote Brown Concealed Carry Hoodie - while we've been carrying the Concealed Carry Hoodie since late 2015, it's been so popular we've decided to add Coyote Brown to the line to accompany the existing Black and Gun Metal Grey versions. (ETA: early February)

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