Wednesday, May 31, 2017

What's New To Rothco.com



Are you looking for the latest items with Concealed Carry features? Or how about finding items with water resistant properties, then look no further than the most recent application to hit Rothco.com, the Product Feature Icons.

Rothco.com's Product Feature Icons are located at the top of the "Product Details" tab and also in our 2017 Supplement Catalog. The images highlight import features of the product that you might have not known about and allow you to discover even more items with that feature just by clicking on the yellow icon. 

Currently, Rothco.com has several categories to rev=view including:

These icons are just one of many new things to keep an eye out for on our website. 




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Friday, May 26, 2017

Hot Trends Of The Season


This past April we took a look at some of the top trending items of this season and we want to share them with you. In some cases, we've seen increases of over 1000% from last April to this April. One of the trends this spring that is undeniable is Military Fashion! From camo shirts and pants to military vests and backpacks, these items are hotter than the summer days ahead.



Compared to last season, our Canvas DayPack (2369) saw an increase of 1159%. Last year this item was at 80%! The DayPack is water resistant, features an outside zipper pocket and adjustable padded backpack straps. Our pack can be used for everyday to an extended stay, making it extremely versatile. 

The Uncle Milty Travel Vest (7546) was at 11% last year and is now over 200%. The travel vest has 17 different pockets, which makes storing your gear extremely easy. It is recommended for any type of adventure and comes in a variety of colors. 

The Color Camo craze is still a very popular trend. We continue to see color camo on the rise, with our Ultra Violet Camo T-shirt (60176) seeing a 306% increase over last year. With the upcoming summer season, these color camo t-shirts are perfect for the warmer weather. 

When it comes to the Military Fashion trend, the numbers speak for themselves. As we head towards the hot summer months it's time to jump on these items before things cool down. 


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Tuesday, May 23, 2017

Double the Camo, Double the Fun!



Can't decide what camo pants to wear today? Well...we have the answer! Introducing Rothco's new Two-Tone Camo Pants, the pants, which will be arriving late this summer, and are available in both Stinger Yellow Camo / Savage Orange [item# 1830] and Ultra Violet Camo/ City Camo [item #1840]. 

The Two-Tone Camo Pants have all the same great features of our original BDU pants including:

  • Button Fly, Two Front Slash Pockets, Two Button Down Back Pockets And Two Large Button Down Pleated Bellow Leg Pockets
  • Adjustable Waist Tab and Drawstring Ankles for the Perfect Custom Fit (Inseam 29 1/2"-32 1/2")
  • Comfortable Cotton/Poly Blend Material with Reinforced Seat and Knees and Double Stitched Seams
Over the past few months, the colorful camo craze has taken the world by storm, and you don't have to look much further than Instagram to see the global reach of this trend. Rothco is now expanding on this phenomenon by introducing the Two-Tone Camo Pants, so keep an eye out for them; they won't be hard to miss 😉




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Tuesday, May 16, 2017

Survival Hacks from Rothco

#Survival Hacks - Simple Solutions for Survival 




Rothco Camping Hack: Make an Ambient Light Out of a Water Jug 





Rothco Survival Hack: Candle in a Can 




Rothco Survival Tip: Use a Crayon as an Emergency Candle 





The Water Proof Match 







 

Friday, May 12, 2017

Boonie Season is Here!

A boonie hat, not to be confused with a bucket hat, is a wide-brim hat that was introduced to the United States Armed Forces during the Vietnam War, when the U.S. Army Green Berets began wearing them in the field. As the U.S. military evolved, the boonie hat found a permanent place as part of the uniform for all services. The military style boonie hat has been a staple of Rothco’s product selection for decades. 

Although the hats are traditionally worn by the military, boonie hats are also popular for everyday wear. The wide-brim provides shade from the sun while the chin strap and screened side vents make the hat adjustable and versatile. These hats are great for fishing, hiking, a day at the beach, festivals  and so much more! The branch loops, located near the top of the hat, are meant to add extra foliage to disguise yourself better, which is great for hunting.


There are over 75 different styles to choose from, and we have them all right here at Rothco. From traditional camouflage to adjustable, to ones that come with mosquito netting, there is a boonie hat out there for everyone!   


Want to learn more about the boonie hat? Check out our video below!






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Tuesday, May 02, 2017

Get To Know This Month's #GOTM



Introduced in 2015, Rothco's Tactical Extended Deployment Pack is one of the LARGEST tactical style backpacks Rothco has to offer, measuring in at  21" X 13" X 10". This massive military backpack offers tons of storage and has been designed for long-lasting comfort for those long trips. Learn more about the pack at Rothco.com and check out the features breakdown below. 





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