Friday, December 29, 2017

The History of ECWCS


Do you know what ECWCS stands for? It means the Extended Cold Weather Clothing System, which is designed to keep soldiers warm and protected in temperatures ranging from -60 and +40 Fahrenheit. As the country currently faces extreme cold weather, with some cities seeing temperatures drop below 10 degrees, a clothing system like this would be ideal to have handy!

Did you also know the clothing system has been around for over 3 decades? The ECWCS was developed in the 1980s by the United States Army Natick Soldier Research, Development, and Engineering Center. The first generation ECWCS consisted of a parka and trousers plus 20 other individual clothing items, including gloves, headwear and footwear items which are used in various combinations to meet the cold weather environmental requirements of the US military. 



Could you guess how many levels there are to the Extended Cold Weather Clothing System? ECWCS is made up of a total of 7 different levels of clothing, with each level consisting of different layers, materials, and functions. The higher the level the more protection against extreme cold weather conditions! Level 1 features lightweight undershirts and underwear. Level 2 is mid-weight. The third level is a fleece jacket which is a primary insulation layer and can be worn underneath other layers or as a final layer. Level 4 is a wind jacket designed to deflect wind and retain body heat. The fifth level is the soft shell layer, consisting of jackets and trousers. The sixth level is the extreme cold/wet weather jacket and trousers, providing a waterproof barrier to keep moisture and cold out. Level 7 is the final layer. This is designed for the most extreme cold weather conditions and features a parka and trousers. All of these levels are designed to be worn through ranging temperatures and climates, so soldiers can adapt to the level of cold around them. 
You can view Rothco's own line of Extended Cold Weather Clothing System here, and get yourself ready for the extreme cold!


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Tuesday, December 19, 2017

2018 Is The Year of Ultra Violet



Pantone has recently announced the color of 2018 is Ultra Violet but you don't have to tell Rothco that! For decades Rothco has been developing product featuring that ultra-popular purple hue, from our Tactical BDU Camo Pants to Camo T-Shirt we've got you covered. 

To find everything Ultra Violet check out our website



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Thursday, December 14, 2017

Be Winter Ready


Winter is officially coming! Are you prepared? With our large selection of waterproof, insulated and slip-resistant winter boots, it is easy to tackle those icy and cold conditions. From boots like the Forced Entry Waterproof Tactical Boot (which is also our #GOTM) to the Extreme Cold Weather Hiking Boot, and our All Weather Duck Boots, we have a boot designed for any weather condition.
Rothco's GOTM, The Forced Entry Waterproof Tactical Boot 

Rothco's Forced Entry Waterproof Boot features a waterproof leather and nylon upper, a moisture wicking lining, as well as a slip-resistant cup sole for ideal traction in icy conditions.

The Extreme Cold Weather Hiking Boots are designed to keep your feet warm and dry in cold, snowy and wet conditions. Featuring 600-gram Thermoblock insulation for extra warmth and protection along with a Thermoplastic rubber outsole that stays pliable even in the coldest conditions

For lighter conditions, Rothco's All Weather Duck Boots are a classic rain boot constructed with a durable brown leather material with a matte finish and rubber outsole. These boots also come with a 4mm removable sponge lining, making them extremely comfortable.

You can view all of our cold weather boots, as well as all of our footwear, in our updated Footwear Catalog!



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Tuesday, December 12, 2017

Thursday, December 07, 2017

What's Decembers #GOTM

Rugged. Reliable and Waterproof - those are just a few reasons what our Forced Entry Waterproof Tactical Boot is December's Gear Of The MonthThe waterproof tactical boot offers tons of features that will help protect you from the elements; learn more about the boot by watching Rothco Sales Manager Hans Blechschmidt video breakdown.






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Tuesday, December 05, 2017

Join Rothco For Our Holiday Giveaway!


Get ready for the holidays, with Rothco! Tune in to our Facebook page on December 12th, at 2pm (ET) as Rothco goes LIVE with our #EpicHolidayGiveaway where we will be giving away up to $1,000 worth of prizes!! Viewers who join us will have the chance to win some great Rothco gear while playing a fun game! What better way to kick off the holidays than with winning some awesome gear?! Like and follow us on Facebook to stay up to date on everything Rothco and be sure to share our event so everyone can join in on all the fun this holiday season! 

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Friday, December 01, 2017

Check Out Rothco's Hottest Trending Holiday Items

Gearing up for the holiday season? Our Holiday Hot List is here to help! We've compiled a list of the hottest trending items for this season, and it is now available to you! From travel and adventure gear to tactical and military essentials, we've got all the items for your shopping list. Below is a preview of some of the items that are really heating up this season, but you can view the entire list here.

Rothco Ski & Rescue Suit
Rothco MultiCam MOLLE Plate Carrier Vest
Rothco AR 670-1 Coyote T-Shirt
Rothco Canvas Shoulder Duffle Bag 
Rothco Thin Blue Line Flag Low Pro Cap
These items are as hot as they've ever been and if you aren't already doing so, you should be taking advantage of these trending items before it's too late.



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Tuesday, November 28, 2017

How Rothco Honors #GivingTuesday


In addition to our steadfast commitment to service and selection for our dealers, Rothco is also dedicated to giving back to the community, which has allowed us to flourish over the past 65 years. Which is why #GivingTuesday - a global day of giving fueled by the power of social media and collaboration, is a perfect day to highlight Rothco's charity efforts. 
Throughout the year, Rothco makes a commitment to give back to our community with several charitable and volunteer programs, including:

  • Thanksgiving Turkey Donations: this year Rothco donated dozens of turkeys to local Long Island food pantries and community outreach centers
  • Holiday Charity Program: For over two decades, Rothco employees have come together every holiday season to donate money to local grassroots charities. For every dollar raised by our employees, Rothco triples that donation!!! In 2016, Rothco donated over $369,000 and this year we are on pace to break that record again! 
  • Partnering With Local Veterans Organizations:  This past Veterans Day, Rothco donated over $45,000 worth of boots to homeless veterans in partnership with the charity General Needs. In addition to the General Needs program, Rothco works closely with the Suffolk County United Veterans Project throughout the year. 
  • Volunteering Efforts: Our commitment to the community does just not stop with donating money, Rothco's employees also make a point to volunteer our time with our local charities from sprucing up a garden for Angela's House to Thanksgiving meal prep for the Association of Mental Health and Wellness 


Collaboration and community are two key words that sum up Rothco's Charity Programs. As a team, Rothco employees come together to raise money and donate their time to help those less fortunate in our community. We realize how fortunate we are and how important it is to give back to the community we live in. 







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Friday, November 24, 2017

The Return of Bear On The Chair

It's that time of year again! In order to get Rothco ready for the holidays, our very own mascot, Captain Camo, is back and ready for more crazy antics! 



You may have heard of the Elf on the Shelf, who watches for Santa and reports back with who has been naughty and who has been nice; but here at Rothco, we've recruited Captain Camo, our "Bear on the Chair" to spread some holiday cheer around the office. Except, he gets into more trouble himself than anything! From harmless pranks to eating all the Christmas cookies, Captain Camo spreads the holiday spirit the only way he knows how. 

Bear On The Chair starts today, so be sure to follow along with all the fun by adding us on Snapchat, liking us on Facebook and following us on Instagram. Have a prank or idea you'd like to see Captain Camo pull? Snap us back or comment your ideas to us! Our adorable mascot is also available for purchase here; a perfect gift this holiday season!


Be sure to check out the other ways Rothco likes to get into the holiday spirit, like our annual Charity Program where we make a commitment to give back to our community through generous contributions. 



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Tuesday, November 21, 2017

All New for 2018 - Rothco's Online Footwear Catalog



Rothco's Digital Footwear Catalog has been updated for 2018! The new and improved catalog features 13 pages of the latest and greatest military, tactical and cold weather boots out there. In addition to the tactical boots, the catalog features essential footwear accessories including shoe care kits and socks. 

Whats New? 

  • 40+ Styles Of Military & Tactical Boots
  • 30 + Sock Styles To Choose From 
  • 2 New AR 670-1 Coyote Brown Compliant Color Military Boots
  • 3 Colors of our Lightweight Tactical Boot


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Thursday, November 16, 2017

The History of the Watch Cap




Whether you know it as a watch cap, beanie or knit hat, this winter essential, like many of our modern clothing items has a long military history.

Source: Wikipedia
Believe it or not the origins of the wool knit cap date all the way back to medieval 14th Century England, originating out of a town called Monmouth. The hat in its early years would even take on the name of its birth town and was commonly known as the "Monmouth Cap", the wool caps were originally used by soldiers and sailors and eventually grew in popularity.

Fun fact the "watch cap" became so popular and essential to England's economy that Elizabeth I, established an act of parliament, which enforced "that every person above the age of six years (excepting "Maids, ladies, gentlewomen, noble personages, and every Lord, knight, and gentleman of twenty marks land") residing in England, must wear the hat" . To your right is one of the only surviving examples of a 16th-Century Monmouth Cap, as you can see not much has changed over the past 500 years.

From there, adaptations of this hat can be seen throughout history. In the 1800's, pull-down versions of the wool caps were sent to British troops during the battle of Balaclava, which of course lead to the modern-day version of the balaclava or ski mask, as we know it today. French-Canadians during the Patriots Rebellion adapted a version of the hat and they referred to it as a Tuque or Phrygian Cap. And by World War II Knit Caps became standard cold-weather cap for the  U.S. Military. The knit hat came to be known as the "Watch Cap" because the item was commonly worn while standing watch on the ship or guard post.

For over 500 years, the knit cap (aka watch cap) has been a staple of not only the military but civilians as well. Rothco carries a massive selection of watch caps with over 70 different colors and styles to choose from.



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Tuesday, November 14, 2017

Susie's Survival Strategies - Cold Weather Tips


With winter on its way, nights grow longer and the days get colder. Make sure you are prepared for whatever winter has to throw at you this season with the following cold weather survival tips!
  • Winter storms can knock out power and those long winter nights can be brutal. Consider having a backup generator, solar power or hand-crank chargers, lights and other equipment, in the event of a power outage. Rothco's 36 Bulb LED Solar/Handcrank Lantern is a great option to keep in a survival kit.
  • Keep blankets on hand, in case of heat or power outages. Keeping warm is a top priority when handling a cold weather survival situation. A polarshield survival blanket, like this one, can reflect up to 90% of your body heat and are ideal to have on hand during the winter months. They are even great to keep stored in a car, in case you get stranded during a snowstorm while on the road. 
  • Have a good supply of firestarters and firewood. Not only will a good fire provide warmth, you can also use it to cook emergency food if needed. Keep the firewood dry and away from the elements. Make sure to have a good firestarter as well. Matches are a great option, but if they get wet they can become useless. A simple flint and striker firestarter can help start any fire, anytime. They are also small enough to fit in any survival kit or bag.
  • Make sure you have access to clean water. If you can't stock up on emergency water, be prepared to find other means. One way to create drinkable water is by creating a snowball on the end of a stick and hang it over a bucket or bowl over a fire. The snow will melt into salvageable drinking water. 
  • Warm clothing is crucial during the wintertime. It is important to dress in layers and wear clothing that will reflect your body heat as well as wick away moisture. Thermal layers can help provide added warmth when outside in harsh, cold weather conditions. An additional tip: A reversible jacket, like a flight jacket, with a bright colored lining, is a great idea to have on you in case you get lost during a storm. The lining will help you become easier to spot for search and rescue teams while keeping you warm. 
These are just a few tips and ideas to help you prepare for the upcoming winter months. As you plan for the long cold days ahead, keep these in mind especially if you are packing a bug out bag or plan to be on the road.

- Susie Kowell, Digital Marketing Coordinator

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Friday, November 10, 2017

Honoring Our Veterans


On Veterans Day, we honor the brave men and women of the United States Armed Forces for their courage and sacrifice for our country. The sacrifices and service of our veterans is not lost on Rothco, and that is why we have made a steadfast commitment to giving back to the local men and women of our military.

For the third year in a row, Rothco has partnered with a local organization General Needs, which provides necessities like clothing, toiletries, and bedding for homeless veterans. This year, Rothco was able to donate over $45,000 worth of boots to homeless veterans across Long Island. The boots will be hand delivered to them on Veterans Day by members of General Needs. 

The thought that our boots could help a soldier who has fallen on hard times is truly amazing. While our small act, will in no way pay them back for all that they have done for our country. It is a reminder that even the smallest act of kindness, can go a long way. That is why Rothco is always looking for ways to help our Veterans. In addition to the project with General Needs, Rothco also works in close collaboration with the Suffolk County United Veterans Organization. As a local company, Rothco realizes how important it is for us to give back to the community that has helped us grow and to honor the men and women of our military for their service today, and every day. 



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Wednesday, November 08, 2017

Rothco's Thin Blue Line Catalog Gets an Update


Rothco's Thin Blue Line Catalog has been updated to feature brand new items from the 2018 Catalog.  Here are some facts about our new and improved catalog:
  • The Thin Blue Line Catalog now features over 65+ unique items
  • It features not only Thin Blue Line merchandise but Thin Red Line and Thin Green Line items as well
  • Many items including T-Shirts, Hats, and Patches include both the Thin Blue and Thin Red Lines on the American Flag
  • Contains 15+ variations of patches, pins, and decals featuring the Thin Red, Blue, and Green Lines
  • The Thin Blue Line Shows Respect And Support For Police And Law Enforcement Officials



Rothco has partnered with the New York Police & Fire Widows' & Children Benefit Fund.  At least $12,000 of the net proceeds of all items from the Thin Blue/Thin Red/Thin Green Line Gear sold between October 1, 2017 and October 1, 2018 will be donated to this amazing charity. 

http://www.answerthecall.org/


- Brian Ciambriello, Digital Marketing Intern

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Thursday, November 02, 2017

Rothco's New #GOTM


Be ready for any kind of weather condition with Rothco's Gear of the Month for November! Rothco's 3-in-1 Spec Ops Soft Shell Jacket offers 3-season extreme cold weather protection with a tactical edge. The 3-in-1 jacket features 100% polyester waterproof outer shell with a warm removable fleece liner, which means you can wear them together or individually based on different weather conditions. The outer shell is equipped with tons of storage options for all your essential gear; including two zippered shoulder pockets with wire pass-through port, two slash chest pockets, dual zipper back pocket, two interior zippered pockets, and a double layer reinforced forearm zipper pocket.

For a comfortable and customized fit, the tactical jacket has adjustable elastic wrist cuffs with hook & loop closure, an adjustable waist cord and a detachable stowaway hood with drawstring. The underarm ventilation zippers provide breathable, all-day comfort.  Loop fields on each shoulder are great for all kinds of morale patches.

Ideal for hiking, on the field, or out in the snow, Rothco's 3-in-1 Spec Ops Soft Shell Jacket is the perfect addition to any tactical wardrobe.




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Monday, October 30, 2017

Rothco's Essential Hiking Tips



Hiking is an exhilarating experience.  It brings you closer together with friends, family, and nature.  However, if you are not properly prepared, hiking can become strenuous and even dangerous.  This is why Rothco has crafted this guide to make sure you stay safe on your next adventure. 

What to Bring?
First and foremost, the hike begins before you even step foot onto the trail.  Making sure you have the right gear for the journey is possibly the most important part.  You don't want to find yourself in a sticky situation and realize that you've forgotten something important.  What you are taking with you depends on the type of hike you are doing and what the weather will be like.  Bring a pack to fit your hike.  The longer the hike, the larger the pack.  Here's a list of items that should be brought on any hike regardless of length or weather: 
What to Wear?
Proper footwear is always an essential item.  Make sure that the shoes you wear fit properly.  If your footwear is too loose and they will cause blisters and allow rocks to slip inside.  Make sure that you are wearing high top shoes.  They don't necessarily have to be hiking boots but a high top shoe helps with ankle support and helps prevent rocks from slipping in.  Socks are also incredibly important.  First, you want a sock that is thick enough to provide support, but not too thick to cause your foot to sweat excessively.  Second, your socks must be higher than your footwear.  Socks that are lower than your boot will cause chaffing and blisters.  Cargo shorts or cargo pants are also great for hiking.  The extra pockets help holding easy to reach objects that you will be using more often.  As for your upper body, layers are extremely important.  You want to be able to add or remove as needed throughout the hike.  A great example of this is Rothco's 3-in-1 Spec Ops Soft Shell Jacket.           

Food and Hydration?
Dehydration is the easiest way to turn a hike sour.  Hydration packs are the easiest way to prevent this from happening.  Having easy access to water without having to stop and open up your pack decreases the likelihood of dehydration.  As for food, you want to pack items that don't need to be refrigerated.  A mix of protein, carbohydrates, and sugar will keep your energy levels up.  Here are some great ideas for getting extra energy during your hike:
  • Dried Fruit
  • Granola Bars
  • Protein Bars
  • Trail Mix
We at Rothco hope that you have gotten some useful information from our guide.  Stay safe and happy trails!


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Friday, October 27, 2017

Navy Day 2017



Annually on October 27th, the United States of America pays homage to our brave seafaring officers with “Navy Day”.  The first ever Navy Day was celebrated in 1922 and takes place on former President Theodore Roosevelt’s birthday.  President Roosevelt was a very large supporter of the U.S Navy and in part pays respect to him as well. 
For the first ever Navy Day, ships were sent to various ports around the country and over 50 cities participated in the event.  This year is the 95th annual celebration of Navy Day, so don’t forget to show respect and salute your sailors for all they give to our country. 

- Brian Ciambriello, Digital Marketing Intern

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Tuesday, October 24, 2017

Warm Up With Rothco Outerwear

It's that time of year again. As the leaves change colors and fall to the ground, you know cold weather is approaching - and soon! Rothco has a multitude of different outerwear jackets to keep you warm this fall and winter! Check out a couple of our most popular jackets below.
Rothco's MA-1 Flight jackets come in over 40 different styles, including Lightweight, an Enhanced Nylon version, and a Women's cut. There's even a flight jacket that comes with four custom loop fields which allows for any hook back patch to be attached. 
Our Field Jackets are a classic piece of military outerwear. This versatile jacket comes in 6 styles and over 10 colors/patterns! Select styles even feature a removable button-in liner, making it easy to transform the jacket into a lightweight version on those cool fall days. Other styles include a Vintage wash, a Soft Shell version and even a Storm style, perfect for extreme weather conditions. 

You can view our entire outerwear collection here.


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