Wednesday, December 28, 2016

Rothco Raised Over $369,000 for Charity in 2016

When Rothco sets a goal, not only to we meet it, we exceed it! Together as a team, Rothco raised $369,729 for local grassroots charities this holiday season. Not only did Rothco beat our dollar goal for 2016, we also had 100% employee contribution, every one of Rothco's 133 employees donated this year! As I said, when we set a goal, we crush it!

For over a decade Rothco's team members have come together during the holiday season to raise money for local charities. In fact, over the past 3 years, Rothco has raised over 3 quarters of a million dollars for charity, $820,069 to be exact! 100% of that money goes directly to Long Island, NY based grassroots charities. This year Rothco donated to 8 local charities, including:

  • Angela's House - provides residential care and home health care to critically ill children in Suffolk Count
  • Hope House Ministries - provides housing and support for at-risk male adolescents. 
  • Gerald Ryan Outreach Center -  provides counseling, food pantry and assistance to local families in financial crisis. 
  • Pronto - provides food, support, clothing, etc. to the Hispanic community. 
  • A Mother’s Kiss - provides support and counseling for families of critically ill children.
  • Witness Housing - provides financial support for families who need help paying their bills, so that they can stay in their homes
  • Long Island Against Domestic Violence-  provides a range of services that help over 14,000 Long Island adults and children each year to escape from abusive relationships and build new lives
  • Suffolk County United Veterans - provides counseling, support services for U. S. Veterans of the Armed Forces.

Here at Rothco, we realize how fortunate we are and are always looking for ways to give back to the community we call home. That is why we take our holiday charity program so seriously. Each year we set out to beat last year's total contributions because we know how important it is for everyone to have a happy holiday and how far a dollar can go when you have your company matching the donations by 3X!

2016 was an amazing year and we can't wait to see what we can do as a team next year. Go #TeamRothco 

To learn more about the charities Rothco supports please visit Rothco.com




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Tuesday, December 20, 2016

New Product Spotlight: Rothco’s 3-in-1 Spec Ops Soft Shell Jacket

Introducing Rothco’s 3-in-1 Spec Ops Soft Shell Jacket; a slightly modified version of Rothco’s Special Ops Tactical Soft Shell Jacket, with Rothco’s All Weather 3-in-1 Jacket’s removable lining. This jacket offers 3 season protection with a tactical edge. The soft shell jacket can be worn with the liner, without the liner or just the liner alone.  The versatility of this 3-in-1 jacket makes it ideal for any season!  With a water repellent soft shell outer shell you’re protected and dry during those rainy days and kept warm during those cold winter months with a cozy fleece lining.

In addition to the 3 season features, this jacket offers tons of pockets, ventilation, adjustable tab cuffs and a hideaway/removable hood! There are multiple zipper pockets on the lower chest and biceps with wire pass through ports. A loop field on the bicep for attaching patches for customization to make a tactical jacket also unique.

Just like the Special Forces, this 3-in-1 Soft Shell Jacket is adaptable and able to operate in all environments. So, whether you’re on a special operation or living a regular civilian life, Rothco’s 3-in-1 Spec Ops Soft Shell Jacket has you protected.







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Saturday, December 17, 2016

Cold Weather Boots for Rain or Snow

Being a company that manufactures military and tactical gear, you probably already know that we carry jungle boots, tactical boots, and combat boots. What you may not know, it that we also have a growing line of cold weather and rain boots.

Our 8" Cold Weather Hiking Boot has been around for over a decade, and with good reason. The Thermoblock insulated boot makes it not only the perfect boot for trekking through snow but also makes it a great boot for wet and rainy weather.

More recently, we took the Cold Weather Hiking Boot and amped it up with the Rothco 8" Extreme Cold Weather Hiking Boot. It's the same comfortable design but the 600 gram Thermoblock insulation (400 grams more than the original) makes it suitable for the coldest more frigid environments.

For the more casual outdoorsman (or woman) we also recently introduced the All Weather Duck Boot; comfortable and durable. Whether winter throws you a blizzard or a rainstorm, you'll be prepared to battle the elements with Rothco's line of Cold Weather Boots.

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Tuesday, December 13, 2016

Another Week In The Books...

Measuring Success
The holiday season in the world of retail and wholesale can be quite hectic ( I am sure I do not have to tell you that) but being busy is an amazing thing!!! On Monday, Rothco had one of those extremely busy days - just check out that enormous pile of orders that was just processed.

In fact, our warehouse and shipping departments even came in this came past Saturday, to make sure every order got out the door and to you, our dealers. We take service very seriously at Rothco, when we say 95% of all orders are shipped within 24 hours, we mean it!

The busier we are at Rothco; means dealers like you are also hard at work selling Rothco Gear. Rothco is nothing without the support of our dealers, and for that, we say thank you. We hope everyone has a happy and prosperous holiday season.



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Tuesday, December 06, 2016

The 2016 Camo Trend is Back and Better than Ever

While camouflage was typically worn for mimicking trees as a disguise or blending in, now camo is becoming a staple piece in people’s wardrobes. Wearing camo is all about making a statement and standing out in a crowd. Colored camo is gaining popularity and gaining it quick! Various colors and styles of camo have been exploding into the Streetwear market and people are jumping on this opportunity to create a unique and attention grabbing style.  



Brightly colored camo is becoming especially influential in the Streetwear Market. This trend is growing and expected to continue through fall 2017! Rothco offers over 30 different camo patterns, including Sky Blue, Yellow Stinger, Red Camo and Purple. The Streetwear market is not only wearing colored camo because of the tremendous trend right now, but it’s also about the comfort. Rothco’s BDU Pants and Fatigue Shirts are made with comfortable, durable poly/cotton twill. Rothco also offers tons of colored camo long and short sleeve t-shirts made from a poly/cotton blend. Here at Rothco we know a thing or two about camo, including colored patterns, military patterns, digital patterns and camo patterns that are exclusive to Rothco.  

Rothco’s colored camo patterns have been cut up and sewn back together by designers and used by screen printers to make it more unique. Rothco’s colored camo was also seen in A$AP Mob’s music video “Yamborghini High”.

Camo has made its way from being strictly used for military and hunting applications to now becoming a popular mainstream, must-have item.     




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Friday, December 02, 2016

Meet Captain Camo - Rothco's "Bear on the Chair"

The Holiday Season has now begun and Rothco's been getting into the spirit early. Aside from our annual charity program (which you can read about here) we're also getting into the spirit of the holidays with the Bear on the Chair!

Some people may have heard of the Elf on the Shelf, who watches for Santa and reports back with who has been naughty and who has been nice; but here at Rothco, we've recruited Captain Camo, our "Bear on the Chair" to spread some holiday cheer around the office. What we didn't count on is that he's quite the prankster as you can see in the video below.

The stuffed Rothco Bear is actually a new addition you can find on our website, although the one we sell has a fatigue cap on, not a Santa hat. Captain Camo will be getting into all sorts of mischief for the rest of the year so follow along with all the fun by adding us on Snapchat and liking us on Facebook. Be sure to snap back or comment with ideas for what you want to see our Bear on the Chair do next!

A video posted by Rothco (@rothco_brand) on