Thursday, August 25, 2016

Military + Fashion: Five for Fall

Rothco presence in the military and tactical community is well known but the fashion marketplace has also taken notice of Rothco for timeless military inspired looks; just ask Lucid FC who recently collaborated with us on a project. This fall, there are a few big items that the fashion world is picking up on that have been big with our core military and tactical customers for years; we've put together a quick list of the top 5 so you don't miss out on anything this coming season:

1. MA-1 Flight Jackets: The MA-1 Bomber Style Flight Jacket has long been a favorite of ours here at Rothco but this season we're expanding on this line. Not only are we bringing in new colors like Gun Metal Grey, Coyote Brown, and Maroon we're also introducing brand new styles like the Soft Shell MA-1Concealed Carry MA-1, and the Lightweight MA-1.

2. BDU Shirts: BDU Shirts were designed to be paired with BDU Pants to create a standard military uniform (BDU stands for Battle Dress Uniform) but wearing the BDU Shirt as a light weight jacket is a popular style this fall.

3. Flannel Shirts: flannels seem like they're always in style and Rothco has 10 different colors in our Heavyweight Flannel as well as Fleece Lined Flannel Jackets, Sherpa Lined Flannel Jackets, Camo Flannel, and Women's Plaid Flannel.

4. Long Sleeve Camo Tees: Rothco Camo Tees are a big hit year round with a seemingly endless number of different camo patterns for our short sleeve t-shirts; but now with the weather getting colder, it's time to break out the long sleeves and Rothco has over 10 different camo patterns to choose from.

5. Boots: while designed for tactical training and military use, Rothco's boots are hitting it big as everyday apparel items too (just search #Rothco on Instagram if you don't believe me). We have so many different kinds of boots I couldn't possibly name them all; from the Lightweight V-Max Boot (coming soon in Black) to the classic Jungle Boot, to the All Weather Duck Boot, Rothco has the boots for everyone.

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Tuesday, August 23, 2016

Fight The Bite | Part II


https://www.rothco.com/category/insect-protection


This past week Rothco introduced two brand new items into our insect protection arsenal. With the Zika virus being declared an international public health emergency, protection from Mosquitoes and other insect born diseases has never been more important. 
Mosquito Bits

Rothco's latest product offering helps nip it in the bud or should I bug...

Mosquito Bits [item # 5489] is designed to provide a "quick kill" of large populations of mosquito larva by releasing a biological mosquito larvicide at the water's surface, as they settle mosquitos will eat them and then die within 24 hours of ingestion. Mosquito Dunks [Item #5488] is also another non-toxic way of controlling the mosquito population. Similar to the Mosquito Bits the dunks will slowly release biological larvicide into the water killing all 2,500 species  of mosquitos for up to 30 days.


Mosquito Dunks
In addition to the new line of Mosquito Killing Products, Rothco offers a full range of insect protection products including repellent and netting. To learn more about our vast line of insect protection items check out our Summer Guide to Fight The Bite



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Wednesday, August 17, 2016

Rothco Product Spotlight: MOLLE Tactical Vests

The demand for tactical vest has been growing, so it's a good thing Rothco has several different types of vests in a variety of colors. Our top tactical vest being Rothco's MOLLE Plate Carrier Tactical Vest.

The MOLLE Plate Carrier Tactical Vest is constructed with durable heavyweight 600 denier polyester material that is built to withstand tactical operations. The vest has 13.75" x 10.25" x 1" front and back internal sleeves for soft armor and plates. It also includes an adjustable, detachable cummerbund with pockets for side panel plates (plates and soft armor not included). In addition, there are adjustable shoulder straps with detachable pads, emergency drag handle, padded mesh interior (for increased breathability and comfort), and quick release side buckles for easy removal. And what would a tactical vest be without MOLLE compatibility (Modular Lightweight Load-carrying Equipment)? Rothco's Plate Carrier Vest is literally covered in MOLLE webbing for easy attachment of modular pouches.
Rothco's Lightweight Plate Carrier Vest

The MOLLE Plate Carrier Vest is so popular that we've decided to bring in the new Lightweight Plate Carrier Vest. The Lightweight Plate Carrier Vest is not your typical plate carrier vest; weighing in at just over 1 pound a skeletonized MOLLE cummerbund system is designed to ensure optimal fit, minimal weight and added ventilation with three rows of durable plastic reinforced MOLLE webbing. Rothco's Lightweight Tactical Vest has stripped away the bulk of a typical tactical vest for an ultra-lightweight fit. Look for this vest to be in stock this fall.

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Friday, August 12, 2016

Look Into The Future and See What's In Store for 2017

It's that time of year again! 

Rothco is putting the final touches on our new 2017 Wholesale Military & Tactical Catalog. 


Over the past year, Rothco's Product Development team has been hard at work designing and developing the new product for the 2017 Catalog. And now it's time to put it all together in our brand new
324-page catalog. 

This year's catalog will contain over 100 new items including:

  • Four new styles of the HOTTEST jacket this fall the MA-1 Flight Jacket – including a Concealed Carry & Soft Shell Version
  • 7 New Tactical Packs in new and exclusive colors like Midnight Digital & Gun Metal Grey
  • 8 New Thin Blue Line Items – to our already extensive collection 
  • Even more new Insect Protection products including Sawyer’s Picaridin Lotion Repellent 
  • In addition, Rothco is introducing a Lightweight Tactical Vest, 2 Tactical Boots, tons of Concealed Carry Gear


All this gear, plus about 4,000 more items are highlighted in our upcoming catalog, which will be arriving this fall. So grab a pumpkin spice latte, a cozy sweater and warm up with a good book...preferably Rothco's new catalog.

Can't wait for the catalog?

Preview the items that will be arriving this fall by checking out our sneak preview page at www.Rothco.com or follow us on Facebook, Instagram, Twitter and SnapChat as we unveil the product.



Friday, August 05, 2016

The Release of Lucid FC x Rothco: family, unity, respect.

On the southern half of the island of Manhattan, among the towering landscape of New York City, you'll find the less imposing cast iron historic district of SoHo. This revitalized 26 block area of the city boasts some of the greatest collection of cast-iron architecture in the world. It was here, off one of the old-fashioned Belgian block streets, that Lucid Footwear and Clothing (Lucid FC) released their co-brand line with Rothco.

The military inspired fashion line embodies the revitalization of military style for a younger generation. The slogan for the line is "family, unity, respect." which was certainly apparent in that Lucid FC's twin founders, Betts and Chet DeHart, drew inspiration for this line from their grandfather who owns a military surplus and gun shop.

The unity and respect certainly goes both ways; Darin Kaye, of Rothco, who's been working with the twins from the beginning to develop the line, said: "The idea of having the history of Rothco and working with these guys who are younger in the business and are passionate... it's just a nice combination." Some of the key pieces of the line feature Rothco's Vintage Field Jacket, Concealed Carry Hoodie, and Helmet Bag but with Lucid FC's own twist, truly combining old and new to create timeless vintage pieces. You can find the Lucid FC x Rothco line on VFILES website.


During the release party at VFILES, Betts added: "It's just an honor to be working with Rothco, the whole corporation, all the employees they're like family... the whole company feels very united and there's a lot of respect and it's been really awesome working with Rothco." Like the revitalized community of SoHo maintaining its historic cast-iron buildings and Belgian block streets; Lucid FC connects with our nation's military roots to create something that truly embodies the spirit of "family, unity, respect."

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