Thursday, July 28, 2016

Why July?

Did you know that online searches for backpacks for the back to school season begin heating up in mid to late July?
According to a Google Insights Report from last year, in many states, the prime searching time for backpacks is RIGHT NOW! Which means now is the time to capture shopper's attention. And I can't think of a better way to capture the demand than with the supply of Rothco Bags. Rothco carries over 200 different styles of bags and packs for you and your consumer to choose from.



Map of Backpack Searches
Not only does Rothco have a vast selection of backpacks to choose from (did I mention over 200 styles ), with our 99.5% in-stock rate, we always have what you need, when you need it.

Here are a few bags we know are going to be an A+ this school year. 
  • Rothco's Medium Transport Collection: Over a dozen colors and styles to choose from including exclusive styles ONLY found at Rothco like our 2-two colors and Tiger Stripe Camo
  • The Classic Messenger Bag: This icon shoulder bag is available in 10 colors - even in pink and camo! 
  • The Sling Bag: Versatility is the name of the game with these packs like our Convertible Medium Transport or our Tactisling
  • The Classic Canvas Backpack - From Rucksacks to Daypacks these military influenced bags are ideal for school, and Rothco has dozens to choose from

Tuesday, July 26, 2016

5 Items to Look Forward to From the Rothco 2016 New Product Collection

It's that time of year again; when Rothco begins to introduce our New Product Catalog. This year's catalog will feature over 100 new items and new colors/styles of old favorites. We can't wait to showcase them all but until we do here are the top 5 things to look forward to from the 2016 New Product Collection:

  1. New Gun Metal Grey Gear - We're adding our Gun Metal Grey color to 4 of our lines
    1. Soft Shell Tactical Jacket
    2. Concealed Carry Hoodie
    3. Large Transport Pack
    4. Medium Transport Pack
  2. New Styles and Colors of the MA-1 Field Jacket - one of the most highly anticipated jackets for this Fall, Rothco's introducing new styles and colors of the MA-1 Jacket
    1. Soft Shell MA-1 Jacket*
    2. Concealed Carry MA-1 Jacket*
    3. Maroon MA-1 Jacket
    4. Coyote MA-1 Jacket
  3. Brand New MultiCam Gear
    1. JPC Vest*
    2. Tactical Boonie Hat
    3. Adjustable Boonie Hat
    4. Mesh Back Tactical Cap
    5. Low Profile Cap w/US Flag
    6. Iron/Sew-on US Flag Patch*
  4. Thin Blue Line Gear
    1. T-Shirt
    2. Concealed Carry Bag
    3. 3' x 5' Flag*
    4. PVC Flag Patch*
    5. Iron/Sew-on Flag Patch*
  5. Black VMAX Tactical Boot
    1. The Tan Lightweight VMAX Tactical Boot has been a big hit and now it's here in Black too!

* Some items are so new we don't have images for them yet, but stay tuned!

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Friday, July 22, 2016

Attention Rothco Dealers - Discover New Tools To Help You Stay In Know

Attention Rothco Dealers - Finding out when an item comes Back In Stock or when a brand new item has just arrived, just got even easier with our In-Stock Email Alert!

In addition to our numerous online tools, Rothco's In-Stock Email Notification System will notify you immediately when an item you want comes into stock. The process is so simple, all you have to do is be logged in to Rothco.com select the item and click the "Receive Email When In Stock" button and an email will be sent to you when the item becomes available. 

Not only is this tool great for being notified when in-demand items come back into stock at Rothco (and with Rothco's 99.5% in-stock rate we know this feature may never be used), but it is also an excellent way to stay up on all the new items arriving this fall. Over the next few months hundreds of new items will be arriving and with our new email notification system, you will be one of the first to know! 

Rothco's In-Stock Notification Email is just one of the many Online Ordering Tools Rothco has to offer.  




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Tuesday, July 19, 2016

Our #SixSecondSurvival Vines Are Now On YouTube





If you didn't already know, Rothco is on Vine and some of our favorite videos that we've produced are those from our Six Second Survival series. These videos are short, fun and helpful survival hacks jam packed into six second Vines. What's even better is that now we've put them all into one easy spot for your viewing pleasure - a playlist on Rothco's YouTube Channel.

So, if you like what you see above, subscribe to the channel and see all of our Six Second Survival Videos as soon as they're made as well as our product breakdowns, camping tips and much more.





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Thursday, July 14, 2016

Summer Road Trips With Rothco


This summer Rothco is hitting the Road and visiting some of our 10,000 plus dealers! Now with a number like that, we can't hit them all but that doesn't mean we can't try! From New York to Texas, here are some highlights from the road so far. And since summer just started there will be plenty more stops to come. 


In An Empire State of Mind.... 
Military Post Exchange - Port Jervis, NY

Uncle Surf - Rockaway Beach, NY


Messin With Texas...


Porter's - Irving, Texas


Omaha's - Fort Worth, Texas


Remember you can find a Rothco Retailer near you with our Dealer Locator

Thursday, July 07, 2016

Love Camping Like We Do? Follow Rothco On Pinterest

Calling all campers, hikers, backpackers and outdoorsmen:

If you didn't already know, Rothco is on Pinterest, and one of our favorite 'boards' is all about camping, hiking and everything outdoors. If you're looking for some useful tips on how to conquer nature, cool pictures from the best camping spots on earth, and other fun hacks & tricks, follow Rothco on Pinterest and check out our Camping & Outdoors board. You'll be a seasoned outdoorsman in no time. Below is a sneak peak of the page so you know we're not fibbing.




Tuesday, July 05, 2016

Camo Isn't a Disguise, It's a Statement

Camouflage has made its way from being strictly used for military and hunting applications to now becoming a mainstream item. Since 2013, the search trends for "Camo" have nearly doubled, according to Google Trends analysis. Furthermore, the seasonal trend for camo, which reaches its peak in November and December, begins it's ascent in July. There are a number of practical applications for camo which include more traditional military, tactical, and airsoft markets but camo has also become popular for school spirit with colored camo patterns, fashion with vintage and classic patterns, and athletics with Rothco's new Camo Performance T-Shirts.


Here at Rothco we know a thing or two about camo; we have items in over 30 camo patterns including military patterns, colored patterns, digital patterns, and camo patterns that are exclusive to Rothco. If you're looking for camo, you'll find it at Rothco.




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