Friday, October 28, 2016

Rothco's Football Friday and Employee of the Month

Last year, Rothco and its employees donated nearly a quarter of a million dollars to local charities. Giving back to the community is something that Howard and Milton Somberg have engrained into the very foundation of Rothco's company culture. We're all very proud of the donations that we make as individual employees as well as the total contribution that Rothco donates every year.

Representatives from 3 of the Charities Rothco Supports
Today, we held our monthly Employee of the Month ceremony, as we do every month; but today it was a little bit different. For starters, we had representatives from three of the charities we support come and speak on behalf of the families and individuals they help. (You can find a full list of charities Rothco donates to on our website.) It was a heartwarming reminder of the good these charities are doing in supporting their communities.

Besides our guest speakers and the Employee of the Month ceremony, there was one other thing that made this Friday stand out even further. Today, at Rothco, was dubbed "Football Friday" which is a sort of "casual Friday" where employees were allowed to wear their favorite sports teams' jersey to work and for each jersey worn, Rothco would donate $10 towards the Holiday Charity Program. 138 employees wore sports jerseys (yes we included baseball and hockey) and so Rothco donated an additional $1,380 to the growing Holiday Charity Fund. It was great to see the entire company rally together as a team!

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Tuesday, October 25, 2016

On the Road

This is my first time contributing to the Rothco blog and I’m happy to do it! My name is Justin Hum, and I started working here at Rothco almost 3 years ago as a sales intern. I studied marketing and sociology at Stony Brook University, graduating in 2014. Like I said, I started out as a sales intern making cold calls, sending out catalogs, along with other clerical work. I was eventually switched to customer service, and my role has since expanded to include sales work and marketing as well. Essentially I’m a jack of all trades, master of none. The expansion of my role obviously resulted in several new learning experiences and opportunities.

One such experience occurred several weeks ago when I was brought on a road trip with Ted Statharos, one of Rothco’s experienced sales managers. I knew beforehand, that it would be an enlightening experience. However, I had not anticipated how exhausted I would be afterward. Don’t get me wrong, it’s always fun to talk to new people, but when you have over 4000 amazing products to highlight, it can be a little bit tiring. Overall, this was a rather beneficial and productive trip as we were able to gather valuable information for further product development. We went on a visit into Queens, NY and I had the opportunity to see a variety of stores and talk to several of our customers.

The first store we went to was a hunting and outdoor store named Atlantic Center & Sports, which gave me a brief glimpse into how one of our more old school dealers operates. Next we went to Brown’s Army Navy, in Jackson Heights which had a beautiful display of our backpacks lined up against one of their front walls. It’s always a pleasure to walk into a store and see your items advertised there. We then went to a uniform shop in Richmond Hill named Jo-Paul’s. Despite the small size of this shop, it gets a surprising amount of foot traffic. We were there for about an hour and a half to two hours, and we were barely able to get a word in with the owner. It seemed like they had something for every type of public service personnel. The final store we visited was a small skate shop in Astoria named Belief. This place was particularly interesting because they were in between seasons, so they hadn’t started to purchase winter apparel yet, which made it a good opportunity for us to show them some of our products.

Getting out on the road gave me a new understanding of our dealers. I had the unique opportunity to see the inner workings of their stores and how our product fits into their operations.  It was great to get out and see a broad range of customers and see what Rothco means to so many different markets. In addition to our dealers, I gained a wealth of sales knowledge from my fellow road warrior Ted. I can’t wait to get back out there again and meet more of our dealers!

- Justin Hum
Sales Assistant / Customer Service @ Rothco

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Friday, October 21, 2016

7 Tips To Survive A Zombie Apocalypse: The Walking Dead Edition

In just 2 short days The Walking Dead returns with their Season 7 premiere and up until this point the show’s survivors have lived through disease, hunger, tragedy and betrayal. They found safety and stability in a world they once knew, but it turns out the world is even more dangerous than they thought. It’s a zombie eat human world out there and while TWD has presented us with some zombie survival tips, what if a zombie apocalypse were to happen tomorrow? Would you know how to survive?

7 Tips To Survive A Zombie Apocalypse:

1. Keep your head straight. Freak out for a minute, then calm down and focus. We all watch the show so we know what to expect.

2. Have a plan. Are you going to run to the mountains for higher elevation? Keep quiet and hide, hoping something else would capture their attention before they find you? Are you going to mimic them since they only identify each other by movements and sounds? Distract them? Out-run them? Whichever you choose to do, make sure you have a plan and stick to it.

3. Have your Bug-Out Bag packed and handy. Make sure it includes all of the essentials: Food, Water, Tools, Fire, Navigation, Clothing, Weapons, Shelter and a First Aid Kit.

4. Have the proper tools to fight off zombies.

5. Make sure you have a durable outfit to fight off zombies. First, you want to have a good pair of gloves with a hard knuckle feature to fight off the zombies and protect your hands. To protect yourself from bites, you should be wearing long sleeves and pants so you’re exposing as little skin as possible. Rothco’s Military FR NYCO Combat Shirts are made for comfort and worn for protection. Rothco’s V-max Lightweight Tactical Boot is the perfect footwear to have on. With a running shoe sole and comfort of a military boot, these lightweight boots make an excellent shoe when trying to outrun zombies.

6. Zombie Proof you house. Have barricades, like heavy furniture, blocking the doors and board up your windows to block them from breaking in. Aim for higher ground by going upstairs.

7. Last but not least, don’t forget to have a right hand man! You can’t face these zombies alone.

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Wednesday, October 19, 2016

Freedom, Flags, and Tees

This election season, you can expect the topic of gun control to play a prominent role in the political sphere. Supporters of the Second Amendment are, no doubt, familiar with popular slogans such as: "Don't Tread on Me", "Molon Labe", and "Come and Take It". Over the past few years, Rothco has been expanding our line of popular Second Amendment supporting gear to include hats, patches, shirts, flags, and other accessories.

Like the "Don't Tread on Me" products, Rothco has also introduced new t-shirts with popular phrases that are synonymous with the birth of our nation like the "Three Percenter" Shirt, the "Join or Die" Shirt, and the "Liberty or Death" Shirt. What makes this country great is that everyone has the right to express their own beliefs and if you're a supporter of that then you might be interested in some of the gear associated with the phrases above.

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Tuesday, October 11, 2016

Trend Alert: People Are Now Wearing Kale

You thought we meant the vegetable didn’t you? Kale went from a super food to a super cool fall color. It may be the powerhouse of nutrients, but this fall it’s the powerhouse color. Pantone announced their palette of colors for Spring 2017 and it is no surprise that “Kale” made the cut. This earth tone color, seen all over fashion week’s streets, was clearly inspired by the classic military Olive Drab and Sage.

These shades are not the only fashion statement inspired by the military – have you seen the October issue of W Magazine? In their first ever his-and-hers fashion issue, the “Make Love, Not War” shoot featured models in this fall’s “military uniform”. Showcased were Rothco’s Vintage Woodland Camo Tank Top and Rothco’s Vintage M-65 Field Jacket in Woodland Camo.

The iconic Field and Flight Jackets that have been around for decades may have influenced this military streetwear trend. However, now the accessories are going well beyond just jackets. It’s military inspired shirts, boots, bags and even dog tags that are being seen worn from day to day. Suitable for both men and women, Spring 2017 predictions have proved this trend isn’t going anywhere.

From BDU Fatigue Shirts and Jackets to Boots and Bags, Rothco’s authentic military inspired clothing offers a classic, long-lasting quality that keeps up with today’s trends.

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Thursday, October 06, 2016

New Product Spotlight: Rothco Lightweight Plate Carrier Vest

Introducing Rothco's Lightweight Plate Carrier Vest; a streamlined, lighter version of our popular MOLLE Plate Carrier Vest. At just over 1 pound, the Lightweight Plate Carrier Vest is designed for improved mobility and speed; perfect for tactical or firearms training. The vest includes 3 front rifle mag pockets with elastic cords for secure and easy access, front and back internal sleeves for plates and armor, MOLLE compatible webbing on the front and back, fully adjustable cummerbund and shoulder straps, a loop field for attaching patches, and an admin pouch right on the front with hook and loop closure.

With all the features, you could easily deck the vest out with tactical pouches and plates but you also have the option of going for minimalist approach designed for speed and agility. The Lightweight Plate Carrier Vest was released last week and we gave The Daily Shooter the first crack at field testing it. Spoiler Alert; I think he likes it as much as we do.

Tuesday, October 04, 2016

Fall Into Flannel

Fall is for Flannel plain and simple.

A staple for any true outdoorsman this warm checkered pattern fabric, which has been around since the 17th Century has become a must-have for everyone. From the runway to the lumber yard, flannels simplistic nature is what makes it so versatile and the flannels can be worn by both men & women.

For over a decade, Rothco has been carrying a line of buffalo plaid style flannel shirts, these rugged yet comfortable shirts feature 100% cotton material with button front and two front flap pockets. And over the past few years, we've expanded the line by adding new colors and styles. From Red and Green to Orange and even Camo, Rothco has the most in-demand colors.  We also carry a sherpa-lined and fleece lined version of our Flannel Shirts.

Find all our Flannels here

Saturday, October 01, 2016

MA-1 Flight Jacket + Soft Shell: Rothco's Soft Shell MA-1 Flight Jacket

The MA-1 Field Jacket is one of the hottest trends this season and has been one of Rothco's top jackets for years. That's why we've recently expanded our line of MA-1 Jackets; not only with new colors but new styles like the MA-1 Soft Shell Flight Jacket.

The new soft shell MA-1 combines the classic silhouette of the bomber jacket with the modern soft shell material. Besides the sleek look, the soft shell material makes the jacket water repellent (see the video below). It has the same iconic orange lining that the classic MA-1 features. The jacket also features a zippered pocket on the sleeve, same as the classic version; along with two exterior slash pockets with snap closures. Other features include a ribbed collar, cuffs, and waistband.

The Soft Shell MA-1 Flight Jacket is the perfect marriage of two of our most popular lines and it's in stock now. For more details on the soft shell MA-1, visit our website and don't forget to checkout all the newest gear from the 2016 New Product Collection.

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