Friday, August 05, 2016

The Release of Lucid FC x Rothco: family, unity, respect.

On the southern half of the island of Manhattan, among the towering landscape of New York City, you'll find the less imposing cast iron historic district of SoHo. This revitalized 26 block area of the city boasts some of the greatest collection of cast-iron architecture in the world. It was here, off one of the old-fashioned Belgian block streets, that Lucid Footwear and Clothing (Lucid FC) released their co-brand line with Rothco.

The military inspired fashion line embodies the revitalization of military style for a younger generation. The slogan for the line is "family, unity, respect." which was certainly apparent in that Lucid FC's twin founders, Betts and Chet DeHart, drew inspiration for this line from their grandfather who owns a military surplus and gun shop.

The unity and respect certainly goes both ways; Darin Kaye, of Rothco, who's been working with the twins from the beginning to develop the line, said: "The idea of having the history of Rothco and working with these guys who are younger in the business and are passionate... it's just a nice combination." Some of the key pieces of the line feature Rothco's Vintage Field Jacket, Concealed Carry Hoodie, and Helmet Bag but with Lucid FC's own twist, truly combining old and new to create timeless vintage pieces. You can find the Lucid FC x Rothco line on VFILES website.


During the release party at VFILES, Betts added: "It's just an honor to be working with Rothco, the whole corporation, all the employees they're like family... the whole company feels very united and there's a lot of respect and it's been really awesome working with Rothco." Like the revitalized community of SoHo maintaining its historic cast-iron buildings and Belgian block streets; Lucid FC connects with our nation's military roots to create something that truly embodies the spirit of "family, unity, respect."

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