Monday, February 09, 2015

Rothco At SHOT

This year’s 2015 SHOT Show was a busy, exciting market place where vendor’s were able to showcase many new products.  The breadth and depth of these products designed to keep your customer’s interested and engaged in what you have to offer, seemed greater than ever!

I had a wonderful opportunity to talk to our dealers about brand new product, and further developments of existing ones! I've been attending the SHOT Show for over a decade now and this year I saw some of our most buzzed about items. 

Among the bags, there were a number of popular items. A standout was the Large Wheeled Transport Pack, this is a M.O.L.L.E. compatible travel back pack with wheels and retractable tow-handle.

Also, the MOLLE Tactical Tool Bag is a great large “DOP” bag or smaller range bag!  The “hook-n-loop patch book was very well rec’d as this is a practical way to keep your Moral patches, or any hook-n-loop backed patch assortment neat and organized!

Among clothing, our
Light weight, Spec-ops Jacket, now available in O.D. drew a lot of attention. Its micro-fiber polyester shell has a wt. which is close to the Gen III level 5 jacket and is nearly waterproof! It retains most of the features of the regular spec-ops jacket, including a tuck-away hood, yet only weighs 1.25 pounds!  

Our digital BDU assortment continues to grow as we have added Digital Pink, and Digital Red Camo

One of the most talked about items was our new Desert, V-max Tactical Boot. This is our lightest and most comfortable desert boot ever! The boot was designed to give you running shoe comfort in a military style tactical boot. 

For the outdoors, we have some great new products, such as a “parachute material”, lt. weight, packable hammock, which comes in at just 1 pound! The O.D., self-inflating mattress w. straps addresses the need for something more comfortable the a regular closed cell pad!  MRE main entree’s are now available and we introduced our very popular MOLLE water bottle carrier in Multicam!

Our new  2015 Supplement will be out in March. If you missed the show, you will see all the new items there, or stay tuned for the new product emails! I've also included some images from our booth. 

I hope to see you at a show very soon!

By: Hans Blechschmidt 

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