Tuesday, February 25, 2014

Contest Reminder: Have You Entered Yet?

Attention Dealers! There is only a few days left to get your testimonial in...

Nothing is more important to Rothco than supporting our dealers, which is why we want to know why you “Trust in Rothco”. Tell us in a paragraph or less how Rothco products and service help your business succeed and you could win an all expense paid trip for two to NYC and to be our guest as we honor our 60th Year of business.

The Contest Ends On 2/28, to submit your testimonial , visit our site here

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Friday, February 21, 2014

Melt Away Those Winter Blues With Rothco's Spring Product Supplement

View 16 pages of the ultimate military, tactical, outdoor and survival gear. 
Including over 15 new tactical packs & canvas bags, 10 plus T-shirts, 2 new concealed carry outerwear options and tons more survival and shooting supplies

 The Spring Supplement is also full of great new accessories including one of the hottest items of 2014 our Tactical Shemaghs and cool new military themed car decals. 

100's of hours were sent by Rothco's team not only creating the catalog but every single item in it has been carefully selected by our product development team.
Take a look through the catalog and then tell us which items you are the most excited about? 

Friday, February 14, 2014

G.I. Joe Turns 50

It's crazy that G.I. Joe has been around for half a century. I can remember waking up on the weekends, when I was younger, and going into my brother's room, who was away at college, and going through his stacks of comic books. 15 years my senior, my brother had abandoned interest in such things, but as for me, I found myself intrigued by the vivid colors and action packed scenes of the Fantastic 4, Spiderman, Batman, and, my personal favorite, G.I. Joe. Growing up in the 1980's, my brother had several G.I. Joe action figures, comics, and watched the cartoons; and interestingly, my father had G.I. Joe's of his own. G.I. Joe will be celebrating his 50th birthday this year and it is truly amazing that he has span generation after generation and is still widely known today.

I doubt that when Hasbro introduced the G.I. Joe at the 1964 toy fair in New York City they anticipated the level of success it has reached today. The original G.I. Joe “action figure” stood nearly 12 inches tall and had 21 movable parts. The first Joe's were made for each of the four branches of the United States military and titled: Action Sailor, Action Soldier, Action Marine, and Action Pilot (my dad had an action soldier and tank, which his father, who was a marine during WWII, liked to make fun of). The success of the marketing campaign itself is worth mentioning as G.I. Joe coined the term “action figure” in, the very successful, attempt to target young boys who obviously wouldn't want to play with “dolls”.

In wake of the Vietnam War and increased anti-war sentiment, Hasbro introduced the G.I. Joe Adventure Team line, seeking to distance themselves from their military roots. These characters were renamed "Air Adventurer" or "Sea Adventurer" and although named differently were still dressed in apparel mirroring military flight suits or vintage M-65 jackets. This set of G.I. Joe's was most notably remembered for their popular features which included "kung fu grip" and "eagle eyes" which became the next generation of moving parts in an action figure.

In 1982, G.I. Joe re-surged into the market with its 3 ¾ inch model. I remember there being a dozen or so of these in my house when I was growing up; although since then, they have been passed around to the younger members of our family. This model may have been smaller but packed a big punch and catapulted G.I. Joe’s popularity into other forms of entertainment. Marvel introduced a comic to support the new G.I. Joe franchise and a few animated series ran in the late 1980's for G.I. Joe. Between then and now, several other television cartoons have aired, video games have been developed, and movies have been made. The most recent movie, G.I. Joe: Retaliation, starring Bruce Willis, Dwayne “The Rock” Johnson, and Channing Tatum, grossed over $375 million in 2013.

From 12 inch toy to big screen action star, G.I. Joe has entertained and inspired generations of youth for decades. Through all its popularity and success, G.I. Joe has captured the American spirit since its creation 50 years ago and for that, G.I. Joe, we salute you and wish you a happy birthday.

by Matthew J Leone @ Rothco

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Thursday, February 06, 2014

Find Out Where Rothco's Been...

Some pictures of our SHOT Show Booth
From Vegas and Cali to Berlin, Germany; Rothco was everywhere last month showcasing the latest and greatest gear. 

In January Rothco's sales team went to 7 different tradeshows; including the SHOT Show, ANME, Bread & Butter, ISS, and more! The shows were as vast in markets as the miles we covered. From tactical stores to screenprinters, we covered it all. Each show offered a unique opportunity to meet face to face with customers both existing and new and allowed Rothco the opportunity to showcase some of our 3880 plus products. And at the Agenda and Bread & Butter shows, Rothco even had the chance to highlight our collaboration with PONY sneakers. 

For those of you, who couldn't make it to the shows, don't worry Rothco's got you covered with some behind the scenes video of the booths. 

Rothco's Booth at ANME at the Bally's Hotel & Casino, Las Vegas NV

Rothco's Booth at the SHOT Show, Sands Expo & Convention Center,
 Las Vegas, NV

Rothco's Booth at the PPAI Show at the Mandalay Bay Convention Center,
 Las Vegas, NV

Rothco's got a couple more shows on the horizon
 too! To find the full list of show we will be attending in 2014 visit our events calender.  


Monday, February 03, 2014

All About Airsoft

With the surge of airsoft over the recent years, have you ever wondered how it all started?

The history of airsoft originated in Japan during the mid-1970s. This was mostly because it was illegal to own firearms by private individuals. The first airsoft guns were air driven pellet guns, cap-type guns and spring driven pellet guns. Gas blow back airsoft guns were the first ones used for police and military simulations. The combination of the airsoft gun’s cheap cost and safety, made them very popular for simulated exercises.

Between the late 1990s and early 2000s, the airsoft industry began to spread to the United States and Europe. The sport involves players eliminating opponents by hitting each other with BB's shot from airsoft guns. There are many types of games the players can play such as Team Death Match and Capture the Flag, just to name a few. Airsoft guns are now popularly used in a variety of activities where real weapons are out of the question, but an accurate duplicate will do.  They are commonly used today in military/ police exercise, as well as movie and stage props for their realistic look.  

Source: Marines.mil

Rothco joined the airsoft movement by introducing our first line of airsoft guns in 2008.  For many years, we have manufactured authentic military gear that airsoft players love to wear on the field.  From our Hard Knuckle Tactical Gloves to our Cross Draw Tactical Vests, our steadily growing tactical gear line is also a huge hit to the airsoft community.  

Also be sure to give our Rothco Airsoft & Paintball page on Facebook a like for the latest updates on airsoft gear, news, and funny memes.