Friday, January 10, 2014

Social Media Spotlight: Pinterest

Social media is no longer an option in the marketing world; it is a necessity. 72% of all internet users have a social media profile; Facebook has over 1 billion active users, Google + has over 350 million, and Twitter has 215 million.

Pinterest is one social media site that has grown at breakneck speed. It was reported that Pinterest had 48.7 million users in February 2013 but grew to 70 million in only 6 months. So it is no surprise that Rothco has begun leaving its social footprint on one of the fastest growing social media sites.

Rothco Product Boards
One of the ways we utilize Pinterest is by creating product boards. Some of these boards, such as the "Fall 2013 Collection" and "Rothco x Pony" boards are displayed to introduce new products; while other boards such as our "Tactical Gear" and "Soft Shell Jacket Collection" are made so that our followers can easily view items in the category they are interested in.

Pinterest, however, allows Rothco to do more than just post product images. As the world's foremost supplier of military and outdoor products, Rothco knows a thing or two about the outdoors. Our "Rothco Readiness & Survival" board is a great way for us to relay survival tips to everyone from the everyday prepper to the casual camper; and our "All Things Paracord" board is a great way to share fun crafts and DIY ideas with our followers.

Rothco Fashion Boards
Lastly, Pinterest give us a way to connect with our followers. We have boards that share our informative YouTube videos, our creative Instagram photos, and our wonderfully written blogs. We also have boards sharing our interest such as our fashion boards, "Cool Military Style" and "Cool Camo Caught on Camera". All alliterations aside, Pinterest is a great way for Rothco to connect with followers who share our interests.

So make sure to follow us on Pinterest. Don't have a Pinterest? Signing up is easy just click here

by Matthew J Leone @Rothco

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