Monday, November 25, 2013

Rothco Did Start the Fire.

Having a good source of light and being able to start a fire is one of the most important survival tools a person can have. Did you know a candle can burn like a candle? Or that a bag of chips works as great kindling? Over the past couple of months we've search the internet and put some of the more interesting facts to the test, see the results below. 

Who knew that you could find essential survival tools in an average kindergarten classroom?

Friday, November 22, 2013

Practical Survival Tips From The Walking Dead

If you’re anything like me, then you’re a fan of zombies; AMC’s The Walking Dead is my personal favorite when it comes to zombie apocalypses. While The Walking Dead, and shows like it, are strictly fictional some of the characters actions do hold merit for applying to a real world disaster. So here are three things I've picked up from this season of The Walking Dead.

First and foremost when disaster strikes, whether it’s a hurricane, tsunami, blackout, or zombie apocalypse, there is strength in numbers so find some pals who will have your back when SHTF. “People are the best defense against walkers, or people” said Rick Grimes to a wanderer shortly before she tried to kill him. The unfortunate truth is that some people’s behavior will not improve when SHTF, but you may be able to deter looters, thieves, and bullies by surrounding yourself with others.

Secondly, make sure you have access to some medical supplies. Rick and company finally found a defensible position to hold-up in, had plenty of people to keep the place running, and what happens? Someone gets sick, turns into a zombie, and starts attacking people in their sleep. Similarly, in a disaster, you never know how long you’ll be isolated before help arrives; it’s a good idea to have some kind of water purification system or treatment kit around and a stock of medical supplies. In fact, make sure you’re well stocked on more than just medical supplies; solar chargers, blankets, fire starter, change of clothes, the whole nine yards. You've survived the initial disaster but you aren't out of the woods yet.

Lastly, when SHTF make sure you don’t lose your cool. It’s like Michonne said: “Anger makes you stupid; Stupid gets you killed.” When the world is falling apart around you it’s easy to get caught up in the chaos; anger, sadness, and shock are all natural feelings when something interrupts your way of life, but check those feelings at the door because having a clear head could be the difference between life and death. So remember, find a group, make sure you’re well supplied, and keep your cool until help arrives.

by Matthew J Leone @ Rothco

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Thursday, November 14, 2013

Thumbs Up!

Now this is something to like...

As a fan of Rothco you can now join our website via the log in tab.  This new feature which was launched with the launch of our new site now allows non dealers to view Rothco's product in a whole new way! 

By logging in with your Facebook account, you will now become a Rothco Specialist. As a specialist via your FB log in you will be privy to these cool features. 

  • Specialized product recommendations from our expert staff based on your current Facebook likes
  • The ability to create wish lists for our 4000+ products. That you can print out and bring to your local Rothco Dealer
  • Post reviews, upload photos of you wearing Rothco gear
  • Get insider information via our exclusive product highlight emails

P.S. If you are on Facebook then be sure to also like us too! 

Thursday, November 07, 2013

UFC Fight For The Troops 3

Last night, the UFC held its 3rd “Fight For the Troops” event in Fort Campbell, Kentucky.   This was one of the most memorable events the UFC has held in years.  The whole week leading up to it was all about the military.  Some of the most famous UFC fighters went down to visit the troops, to take pictures, sign autographs, and have some fun.  Chuck Lidell, UFC Hall of Famer, even gave a spinning back kick to the gut of one of the soldiers in attendance.  He took it like a champ; you can watch the video here

The whole feel and emotion of the night was what really made it special.  They packed out the venue with soldiers who were extremely excited to be there.  Everyone was decked out in camo, from the soldiers, to the ring girls, and even some of the fighters had on camo MMA fighting shorts that looked similar to ours.  In between fights, they told stories about wounded soldiers.  The stories truly reminded us all how grateful we should be to the veterans and active duty soldiers.  The event went towards a great cause too; money was being raised the whole night and donations were given to the Wounded Warrior Project.

Even though there were no big name fighters on the card, four military veterans competed, one of them being Tim Kennedy who fought in the main event.   Tim Kennedy, former Army Ranger and sharpshooter, got a huge ovation from his fellow brothers coming out to the ring.  I’ve been a fight fan for a long time now, and this was easily the most special fight I’ve ever witnessed.  Everything from the night all lead up to this moment.  His opportunity to fight in front of the men and women he served for 10 years of duty.

The bell rang and the fight started.  A minute into the first round all the soldiers in the crowd started to chant “RANGER UP! RANGER UP!” Tim was losing in the beginning of the round, but with 20 seconds left, he threw a flying left hook, which floored Rafael Natal.  The soldiers went crazy and the “USA! USA!” chants lasted for a couple of minutes.  After the fight, a very humble Tim Kennedy had this to say to the troops,

“I’m 100% overwhelmed.  Your guys’ jobs are infinitely harder than anything I could ever do here.  I don’t deserve to be here.  I love you guys so much. You guys are my heroes. You guys are my idols.  I’m a Christian I give the glory to God, but I worship you guys.  I love every one of you. “
All in all it was a feel good kind of night for America.  Patriotism was on display and money was raised for a good cause.  The fights were great, and the soldiers had a blast.  Look for UFC Fight For the Troops next year around the same time!

Peter Azzarone @ Rothco
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Tuesday, November 05, 2013

Announcing Rothco's Latest Contest

Nothing is more important to Rothco than supporting our dealers, which is why we want to know why you “Trust in Rothco”. Tell us in a paragraph or less how Rothco products and service help your business succeed and you could win an all expense paid trip for two to NYC and to be our guest as we honor our 60th Year of business. 

This year marks a special year in Rothco’s history, not only are we celebrating our 60th year of business but we are also expanding our current warehouse another 60,000 Sq Ft to over 200,000 Sq Ft. in total! To honor this special occasion we are holding this exciting contest as a way to thank our valued dealers. 

Rothco can’t wait to hear from you! To submit your testimonial of why you “Trust in Rothco” click here or email us at  

Rules and Regulations: 

  • Contest runs from 11/1/2013 - 1/31/2014
  • All submissions to Rothco may be uses in future marketing collateral
  • All submissions will be reviewed by employees of Rothco and dealers must be in good standing with all of Rothco credit and pricing policies (examples MAP, Collections, etc.) 
  • Trip to New York City & Rothco headquarters will be arranged for the week of May 17th, 2014

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Friday, November 01, 2013

New Site Spotlight: Bottoms Up!

A little over 2 months ago Rothco launched its new website, the new site is full of amazing features. One of the new features you may have to scroll down to see but it is totally worth the trip! Scroll on down to find tons a great product in our feature boxes. 

On the home page, the new feature boxes allow you to see items by category, the categories include the "New Arrivals, "Featured Product", "Best Sellers" & "You May Also Like" When you visit a product page of the site the featured boxes are also at the bottom of the page but they are a little different. Each of the boxes is designed to help you find more product like the one you are currently searching for. Find "Similar Items", "Additional Parts", "Frequently Used With", & "You May Also Like". 

All of these boxes are designed to help you see all the great product Rothco has to offer, with over 4000 items and new ones coming in each and every day we know it's hard to keep up with it, so we have created these way to keep you informed. 

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