Thursday, July 25, 2013

And It's Off To Idaho We Go

Boise Army/Navy Store Sign
Last month I took a trip to Idaho and visited with Boise Army Navy. Starting with the missile over their street sign you know you’re walking into an experience coming into this Army Navy store.

I was greeted by Dan Turrittin long time store manager and as of 2010 the new owner of this establishment. Dan has a passion for all things military and the outdoors, so taking over the business was natural for him. Sharing his passion is Phil who took Dan’s place as store manager. These guys love what they do and walking through the store you understand why.
I spy another missile & some Rothco gear!

The store is merchandise with military props, classic vintage signs and mannequins which tell a story and enhance the shopping experience. The store is packed with a great variety of exciting products and I’m proud to say a great part of the mix is Rothco. The store is laid out with signs and merchandised in a manner that makes every area and category of product easily identifiable. Racks, shelves and bins are utilized in a way that makes the shopping experience simple and straight forward. And their experienced staff are on the floor and       ready to help.

Boise Army Navy has a large camping and outdoor section to cater to Idaho’s outdoor enthusiasts. They even rent all the gear you would need for white water rafting. If you’re looking for items for your next outdoor adventure or just want to check out some cool product and the experience to go along with it…..check out Boise Army Navy, you won’t be disappointed!

By John Brucculeri, Sales Manager @ Rothco 
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Monday, July 22, 2013

A New Look to

In the coming weeks something very exciting is coming to Rothco!  We are launching a brand new website for This new site comes with a ton of great features for our dealers and fans of Rothco. 

Features of the new site include:
- Browse By Market: Choose a market that best fits your needs and items will be refined to aid your search
- Enhanced Keyword Search: Looking for our new MMA Shorts, but not sure of the item number, then just type in "mma" and find exactly what you are looking for
- Updated Categories: Our category side menu has been updated to also enhance your search
- New Features Items & Product Suggestions: Be the first to see whats new, learn about best sellers and must have products with our featured items boxes
- Integrated Social Media: Stay connected with our social media pages which have been integrated into the site

Those are just some of the great new features, stay tuned over the next couple of weeks as I highlight more and be sure to check back for the launch of the new!

 By Kristy Dineen @ Rothco

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Tuesday, July 16, 2013

Rothco's Recycling Project

Rothco has found another way to give back to our local community! With the addition of 5 large recycling bins, Rothco will be collecting and cashing in our recyclables to not only reduces our carbon footprint but to raise money for one of Rothco’s chosen sponsored charities.

Over the past four summers I have interned at Rothco and recently became aware of the lack of recycling bottles within the office and warehouse that combined exceeds over 200 employees. 

I then pitched the idea of the introduction of recycling bins for cans/bottles/glass. Since the state of New York allows 5¢-10¢ for many beverage containers, I thought it would be great to give back this money to one of Rothco’s chosen sponsored charities. I am amazed how quickly my project has come together and all of the support I have received from Rothco.  

By Gina Brosi @ Rothco

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Friday, July 12, 2013

Draw Your Weapons T-shirt Design Contest is Under Way!

The first month of Rothco's T-shirt Design Contest has been a great success.  We have received so many great submissions and we can tell it's going to be hard to choose a winner!  Remember the contest is running till August 10th so you still have plenty of time.  All you have to do is create a design that you want to see on Rothco's next military t-shirt, and submit your design here. You can also submit your design by hashtaging #DrawYourWeapons on Instagram or Twitter. Take a look at some of the recent designs by the fans!


Tuesday, July 02, 2013

Rothco's Digital Catalog Collection

When's the last time you checked out all the great interactive Catalogs Rothco has put together? Rothco has nine interactive catalogs designed to highlight all the different categories our 4000+ items fit into. Check them out below...

 And remember dealers you can customize these catalogs for yourself - checkout for more info.

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