Friday, April 26, 2013

All the Paracord You Ever Wanted In One Place!

Did you ever want to see all of Rothco's paracord all in one place? Well your wish is my command with our latest interactive online catalog.  
From 550 Nylon Paracord to compass and watch accessories, this catalog highlights all the great paracord product and accessories Rothco has to offer. There is so much great product in this catalog I gave up counting after page 3, maybe after viewing you will have better luck counting! 

Remember dealer you can customize this catalog to link to your site too, by visiting

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Friday, April 19, 2013

Take a Look Inside Rothco's Adventurer Survival Knife

Rothco's Adventurer Survival Knife  is packed with all the survival essentials you'll need to make the most of your surroundings.  Throw it in your Bug-Out Bag and take it along for any adventure you have planned in the near future.

The Stainless steel blade is 5 1/4 inches with a serrated edge that increases the length of your cutting surface area.  At the end of the handle there is a screw off top with a compass for navigation.  Inside the handle you'll find a plastic tube with Morse code on the outside.  On the inside of the tube is a great variety of survival necessities including a mini fishing kit (hooks, sinkers, and fish line),  flint, 2 band aids, pencil, 2 safety pins, and a surgical blade.

The hard plastic sheath is another big component of the survival knife and has 2 major features.  The first one is a wire cutter.  To create the wire cutter, the blade gets fitted into the top portion of the sheath and will look similar to a pair of scissors.  On the other side is a sharpening stone for your knife and tools.  Inside the sheath is another little pack of some great survival essentials.  It comes with a signal mirror, spear, whistle, wire saw, and handles for the wire saw.

Rothco's Adventurer Survival Knife is a must have for every outdoorsmen, prepper, and survivalist. 

For more content on survival tips and gear "Like" Rothco Readiness & Survival on Facebook.

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Tuesday, April 16, 2013

Rothco's App's Recaps


Rothco is taking the lead in the industry by offering our dealers the ultimate in free digital marketing tools. As an Authorized Rothco dealer you can access our Digital Catalog Builder, Banner Builder and Mobile Inventory & Pricing App when you visit Rothco also offers an XML inventory feed which is located in the dealer tool section of

From you can create over 8 digital catalogs that can be linked to your website in just a few easy to follow steps. In addition to the catalog app, you can now download 4 customized marketing banners designed by Rothco’s sales and marketing team. 

Rothco has also made it easier to access our inventory status. When you visit from any mobile or tablet device you can view inventory and pricing information on any Rothco item. You can also access our XML live inventory feed. This last tool does require some additional programming on your hand though.

Rothco is the ONLY Company out there offering so many FREE profit generating digital marketing tools, make sure you take advantage of them by visiting today.  And make sure you stay tuned as we announce more exciting stuff including the launch of our new and improved website.

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Friday, April 12, 2013

Rothco's New Fan Image Contest

In the coming months Rothco will be launching a new website and we want you to be a part of it! Rothco would like to include images of our fans wearing Rothco Gear, so if you’ve got a photo of you wearing our stuff – send it our way! If we choose your photo for our site we will reward you with some FREE Rothco Gear!

Entering is simple- just email Rothco a picture of you wearing a Rothco item to If we like your picture and decide to use it, we will contact you about how you can claim your prize.

Information to include in the email:

  • Name: 
  • Address:
  • Phone:
  • Email:
  • Item(s) you are wearing:
  • If possible where your purchased the item:
If your photo is chosen a representative from Rothco will follow up with you on how to claim your prize.We are choosing several winners, so everyone has a chance at winning
$100 of Rothco Products - all you have to do is enter!  Remember to enter all you have to do is email us a photo of you rocking some Rothco gear. 

For full details including prize and regulation information please visit
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Wednesday, April 03, 2013

Holy M.O.L.L.E! Rothco Expands its Collection Of M.O.L.L.E Gear

This spring Rothco introduced 14 new M.O.L.L.E Tactical & Magazine Pouches. Theses M.O.L.L.E compatible pouches attached to the heavy duty webbing on our very popular  Modular & Plate Carrier Vests.

All of the pouches come in Black & Coyote and some pouches like our 2 Pocket Ammo pouch are even available in Olive Drab. The pouches range from Single Pistol Mag Pouches with and without inserts to Double Rifle Mag Pouches. Whether out on the range or on the Airsoft field these pouches are a great addition to anyone's  tactical gear loadout.  Check them out at or below.

Some of the Pouches That Are Available Include:

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