Tuesday, March 26, 2013

A Banner Year for Digital Marketing Tools

2013 is the year of digital tools for our dealers! We are only 3 months into the year and Rothco has already launched 3 new digital tools, the 3rd being our Banner Builder. I guess you could even say it been a banner year, so far for our digital marketing tools. ;)

Rothco's Digital Banner Builder allows dealers to choose from four different banners in four different sizes via our apps.rothco.com site. Each banner has been carefully designed and tested by our marketing and sales team to ensure optimal success. Choose from our Survival Themed Banner, Special Ops Tactical Soft Shell Jacket, Tactical Duty Pants and Our Latest Product Banner. Add one or all these banners to your homepage or Rothco landing page, just make sure to link them to the corresponding product and in a few simple steps you have updated your website!  
Rothco's Banner Builder is just one of 3 great digital tools Rothco has to offer our Dealers. Be sure to visit apps.rothco.com to utilize all of our great tools including our Mobile Inventory and Price Checking app and our digital catalog builder. 
Also be sure to stay tuned to other great announcements including the launch of our new site this year. Remember all these tools are available to Authorized Rothco Dealers, if you are interested in joining over 9000 Army Navy, Uniform, Apparel, Promotions, Screen Printers and Government Suppliers, visit our wholesale account setup form today at Rothco.com!

By Kristy Dineen @ Rothco

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Wednesday, March 20, 2013

Five Items to Fight Spring Fever

Spring is here, so it's time to get you some new gear! Below is a list of five items from our brand new 2013 Spring Supplement to get you ready for spring.

1. Blend into all the blossoming foliage with some camo shorts, like our Vintage Paratrooper & Vintage Infantry Short.

2. Show off some shoulders with our Vintage Woodland Camo & Tiger Stripe Camo Tank Tops.

3. No spring wardrobe would be complete without a couple of new tee shirts

4. Take advantage of the extra hours of sunlight and convert them into some sweet sounds with Rothco's new portable solar speakers & charger

5. And in case the old saying is true about April Showers a new raincoat is a must! Rothco's New Packable Rain Jacket is perfect since it is packable you can roll it up once the weather gets better.

Remember you can find even more items in our 2013 Spring Supplement

Kristy Dineen @ Rothco

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Wednesday, March 13, 2013

Sneak Peek of Rothco's 2013 Spring Supplement

In a few days Rothco's 2013 Spring Supplement will be arriving in our dealer's mailboxes! 

Our 2013 supplement will ship to over 9000 authorized Rothco dealers and contains over 140 NEW items. From classic military camo tanks, tee's, pants and shorts to key tactical items like our moral hook & loop patches and MOLLE pouches, Rothco's got it all this season. 

A sneak preview of the catalog is available for you to view here in an interactive format! See something you like? Then just click on the item and be brought directly to the item on our site. And for all our dealers the hard copy should be arriving shortly, so keep an eye out.

Some highlights to the supplement include:
  • 14 MOLLE Tactical & Magazine Pouches in All Shapes & Sizes 
  • 13 New Vintage Canvas Bags Including 4 Brand New Designs
  • 11 New Airsoft Morale Patches – A Hot Seller for 2013 
  • 7 New MOLLE Compatible Vests in Three Different Colors 
  • 4 New Shorts in Urban Digital, Desert Digital, Tiger Stripe and Pink Camo

Remember dealers you can make your very own interactive spring supplement with our new catalog app located at apps.rothco.com. Log in to the apps program with your dealer information and follow the step by step instructions. 

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By Kristy Dineen @ Rothco 


Wednesday, March 06, 2013

Rothco Goes to AHRC Suffolk's 2nd Annual Polar Bear Splash

This past weekend, Rothco was one of the proud sponsors for AHRC’s 2nd Annual Polar Bear Splash at the Bay Shore Marina in New York.   This event was held to raise money and awareness to AHRC Suffolk, a non-profit organization which provides programs and services to children and adults with intellectual and other developmental disabilities on Long Island.  The aim of AHRC's work is to offer individuals day-to-day living that is as "rich, absorbing, and rewarding as possible."  Volunteers from all over Long Island came out to show their support by running into the cold ocean!  Jeff Py, Director of Operations and I were the volunteers for Rothco and let me tell you, the water was colder than you can imagine.  As everyone lined up on the beach the wind started to pick up, which made it feel 20 degrees colder.  The DJ gave the count down from 10 and everyone ran into the freezing cold water.  After diving into the water, we ran back out to get warm as fast as we could.  Jeff's grandchildren were there to support us and told us we were "the first ones in and first ones out!"  Overall, it was a great experience for a great cause and we look forward to participating again next year.  If you would like to make a donation to AHRC Suffolk, just visit their website at www.ahrcsuffolk.org.  Every dollar is a step in the right direction!  Here are a few of the pictures taken at the event.
Before the Splash
Bay Shore Marina
Going over the gameplan


Jeff making his trek back to land
The Marina was PACKED with volunteers

Peter Azzarone @ Rothco

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Friday, March 01, 2013

Introducing Rothco's Digital Catalog App!

First there was our Mobile App, now Rothco's got a new innovative Digital Catalog Builder Application for authorized Rothco dealers.
Rothco's innovative new Digital Catalog Builder App is an easy-to-use application that allows dealers to customize our catalogs with direct links to their sites.

This easy-to-use application gives dealers access to  7 different Rothco Catalogs, that can link to over 4000 items! 
Getting started is simple! If you are an authorized dealer then you should checkout our how to guide, located in the Dealer Tool Section of www.Rothco.com. Below are also some key points to remember when setting up this application. 
  1. Log-In to apps.Rothco.com, just like you would at Rothco.com
  2. Choose a unique URL - it should be something that represents your current site and company 
  3. Once a link between an item has been done - it never has to be done again! Meaning if Rothco releases another catalog and for example item 4886 is in it, it will automatically be linked for future catalogs
  4. There are two ways of linking the product from the catalog to your website
      • If your URL structure contains Rothco's item #, then use method 1 in the instructions 
      • If your URL does not contain Rothco's item #, then use method 2, the simple copy & paste method    
    The Catalog Builder App is just one of many new digital tools Rothco has been developing for 2013. If you are looking to become an authorized dealer and have access to over 4000 items with a 99% in stock rate and innovative digital tools like this catalog app, then apply today at www.rothco.com

    If you are already a Rothco Dealer you can get started building your catalog today at apps.rothco.com!  

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