Monday, October 29, 2012

Surviving For Sandy, When Frankenstorm Starts Knocking At Your Door!

Storm Prep on the Beaches of Long Beach
When you live across the street from the ocean being prepared for a hurricane is almost second nature, that and getting a good tan. But as Sandy barrels towards my sandy shores of NY, I am glad I picked up some prepper skills from my time here at Rothco

While others filled their houses with bread and milk, I stocked up on these. As they rummage through their house for some old D batteries for the flash light, I have my trusty Solar Flashlight with hand crank feature. And when everyone else gets board when the power goes out and everyone's electronic devices die, I've got 100 feet of my trusty Paracord to pass the time by making some survival bracelets. This also may come in handy but lets home I don't have to use them! 
Whatever my come my I know I got a leg up on most thanks to my trusty Bug Out Bag and having warehouse full of great product to help me wait out the storm also helps.

To everyone in the storm's path - stay safe!

 Kristy Dineen @ Rothco

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Friday, October 26, 2012

There's No Disguising Rothco's Latest Interactive Catalog

 Rothco's Military & Law Enforcement Costume Catalog

Today Rothco launched its 8th new interactive catalog to our site. Rothco's new Military and Law Enforcement Costume Catalog features great costume ideas not only for Halloween but for stage and screen productions. Like all of Rothco's interactive catalogs, this 20 page catalog features a point and click scroll option and the ability to click on each item featured in the catalog and be brought directly to it on our web page.

Authenticity makes for the best costumes and that is what makes this catalog so great, because Rothco ONLY offers authentic military & law enforcement gear. From Hot Shot Halloween Costumes to the latest movies and plays everything in this catalog makes for an authentic costume. 

The catalog features :
  • Over 300 Items 
  • 6 New Women's Costumes 
  • 2 New Children's Costumes
  • Classic Men's Military and Police Costumes
And as an added bonus checkout the making of this catalog with our behind the scenes video for the photo-shoot. 
By Kristy Dineen @ Rothco
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Friday, October 19, 2012

Get An Inside Look of Rothco's Sales Meeting...

This past month members of Rothco's sales team put on some sales presentations highlighting some of Rothco's product and sales ideas. Get an inside look at our sales meetings by checking out this playlist of demonstrations.  Who knows you might learn an interesting fact or two, cause I did!

By Kristy Dineen @ Rothco


Tuesday, October 16, 2012

Rothco's 2013 Interactive Catalog

2013 is shaping up to be one of the most exciting years in Rothco history! In the coming months we will be celebrating our 60th Anniversary, adding an additional 60,000 Sq feet to our Headquarters and launching a new website. And to kick it all off, this past month Rothco released its 2013 Wholesale Catalog. This year's catalog is our biggest yet and we have created a special interactive online version that not only allows you to flip through the pages with a click of the mouse; you can now find an item in the catalog and then click on it and be brought directly to that item at No more remember item numbers or names! 

In addition Rothco's 2013 Catalog allows you to:
  • Download the catalog in its entirety as a PDF
  • Print indivivual pages as PDFS
  • View by Category by clicking on the contents page
And for all our Dealers - Stayed tuned! Because we have some exciting news regarding your very own interactive Rothco Catalogs, that should be announced shortly.  

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Friday, October 12, 2012

Represent Your School & Team with Paracord Bracelets

There is absolutely no better way to accessorize for your team’s game than with a paracord bracelet. You can show your team spirit for your favorite high school, college, or professional sports team by wearing your paracord bracelet in the team colors.  550 Paracord Bracelets have gained a lot of popularity in the recent years.   Not only are paracord bracelets super stylish, but they are expedition ready.  If the need ever arises you can unravel your bracelet and use it 101 different ways
Rothco has many paracord colors to choose from.  You can make your own bracelet by mixing and matching our paracord with your teams colors.  Once you've picked your colors just follow these simple steps

Here are a couple examples of how you can match you're favorite teams:


University of Texas

University of Florida

University of Michigan



Be one of the first of your friends to rock this rapidly growing trend!

Peter Azzarone @ Rothco 
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