Tuesday, January 24, 2012

Rothco's Gadget Gear


Gear Up ... With Rothco's Tech Items              
From military style bags perfect for storing an iPad to gloves with touch screen capabilities, this video highlights some of the best tech gear Rothco has to offer.
Items featured in this video include: Vintage Canvas Military Bags, Touch Screen Synthetic Rubber Gloves, Solar Charges, Night Vision Goggles, iPod and iPad Holders, Tactical Laptop Briefcase and more.

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Friday, January 20, 2012

Rothco Was Just Named First Runner Up at The 5th Wearables Design Awards

According To Wearables Over 6000 Votes Where Cast
They Like Us, They Really Really Like our Vintage B-15 Pilot Messenger Bag; which was recently declared The First Runner up in Wearables 5th Annual Design Awards. Wearables is the #1 magazine in the Advertising and Specialty Industry with over 15,000 annual subscribers. So like they say it really was an honor just to be nominated, let alone come in second place, in the category for Best Accessory. 

Our Classic Canvas Bags over the past several years have become a staple in the accessories world and the promotions community is no different.  Our bags are designed perfect for military use, work, travel and or adventure. Rothco's canvas collection consists of everything from Vintage Messenger Bags and Packs to Military Duffel and Cargo Bags.
Rothco's Vintage B-15 Messenger Bag

Rothco's  Vintage B-15 Pilot Messenger Bag is made up of a heavyweight washed cotton with a leather brown trimmed bottom and accents. The messenger bag has 2 side pockets with hook and loop closures and 2 side zippered pockets. And to top it off, this canvas messenger bag has classic brass hardware and is available in two colors, Olive Drab and Khaki.

 As with any First Runner Up, if the winner can't not fulfill their duties during their reign...Rothco will be more the willing to take on their duties as the number one accessory.  

~Kristy Dineen, Digital Marketing Manager @Rothco 

Tuesday, January 17, 2012

More Than Just a Game...How Camo Jerseys Honor the Military

Chicago Blackhawks Wear Camo on Veterans Day
For the better part of a decade now, professional and collegiate sports teams have been donning camouflage jerseys, an act that has far more meaning than just intimidating opponents on the field.  Not only do these jerseys show a strong sign of respect for our military, but they also display a great symbol of patriotism.  With big name sports teams such as North Carolina basketball, San Diego Padres, Toronto Raptors, Chicago Blackhawks and UMD football, it really opens the eyes of the sports world that there are many more important things going on in this world than sports.  Other teams who have worn camouflage jerseys to support the military include, Michigan State basketball, Cincinnati Reds, Chicago White Sox, Anaheim Ducks and the New York Islanders, just to name a few.

Toronto Raptors Unveil the First Camo NBA Jersey
With camo jerseys being more relevant than ever, the Toronto Raptors announced the NBA’s first ever camouflage jersey. The move to create the camo jerseys is rooted in the Raptors’ ownership group’s support of the Canadian Military. The jerseys will make their first official appearance on March 21 as part of the Canadian Forces Night. The print is mocked up in Canadian Disruptive Pattern (CADPAT), a traditional Canadian computer-generated digi-camo that has been used to reduce the likelihood of detection by night vision devices. The jersey will also be an option for the Raptors in the popular "NBA 2K12" video game.

UMD Honors US Military with Jersey
On November 14, 2009, the University of South Carolina and University of Maryland football teams recognized the sacrifices made by those who have served and those that continue to serve in our nation’s Armed Forces.  The teams took the field in black and desert camouflage uniforms featuring the Wounded Warrior Project logo, a non-profit organization that provides programs and services for injured service members and their families. The camo clad uniforms also had a unique twist.  Duty, Honor, Courage, Commitment, Integrity, Country, Service, and Freedom replaced the players’ last name on the back of each jersey. Terps defensive lineman Travis Ivey said the military connection adds a dimension to the game. “Knowing we’re playing not just for ourselves, but for wounded veterans, I think it will encourage us to persevere because that’s their life."

Getting the sports world involved opens a whole new window to military appreciation.  Praying to God that your team wins their next game might seem like the most important thing going on in your life when it really isn’t.  There are over a million soldiers fighting to defend your freedom, just so you can feel safe inside your house while you’re watching the New York Football Giants destroy the Green Bay Cheeseheads.  So the next time you see a team take the field in a camouflage jersey, don’t just criticize whether you think it looks cool or not, take time to appreciate the people who have risked their lives and worked the hardest out of anyone in the country to defend your way of life.

Peter Azzarone @ Rothco

Thursday, January 12, 2012

Rothco Greatest Giveaway Ever!

Rothco has declared 2012..."The Year of the Rothco Fan" and we are proving it to our 10,000 plus Facebook fans, with an exciting new contest for them. The contest entitled "Where's The Most Extreme Place You've Been in Rothco Gear" is our biggest giveaway to date! With the winner of our Extreme Photo Contest receiving a $500 Rothco Shopping Spree, now that's a lot of camo! 

While Rothco's products were designed for military uses they have so many other great applications. Rothco has seen our fans take our products to some great heights, for example our Vintage Paratrooper Fatigues have been worn by someone reaching the top of Mt. Everest to our Assault Pack reaching the highest point in Chile. The entries just doesn't have to been on a mountain top either, there are a lot of interesting places at sea level too! So the question is where will our fans take us in 2012?

The contest will run from 1/12/2012 to 3/12/12, so we are asking our fans that are planning an adventure to make sure they pick up some Rothco Gear and take a picture for their chance to win  an extremely cool shopping spree with Rothco. What makes this contest even cooler is that the fans themselves will get to pick the ultimate winner.

For fans that would like to enter its simple, just follow this link and submit the photo. Rothco will then choose five finalists for the fans to vote on, to declare a winner.  
Assault Pack at the Highest Point in Chile
I am truly excited to see where are fans are going to take Rothco, with this contest. For more information on "Where is The Most Extreme Place You've Been in Rothco Gear" please visit our website at www.rothco.com/contest, friend us on Facebook or follow the contest on twitter with the hashtag #WinwithRothco 

By: Kristy Dineen @ Rothco

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Wednesday, January 04, 2012

2012 The Year of Military Fashion

Rothco's Commando Sweater featured in their Jan'12 issue
Military inspired fashion is everywhere in 2012!!!  

From shirts and shoes to belts and bags, you cannot turn a page of a major fashion magazine or a street corner without seeing some military styled clothing. I for one am a huge fan of this trend and not just because I have easy access to a warehouse full of these looks. But because these looks are classic and timeless and go with about everything!

Glamour Magazine just named the Military Look the "First Great Trend of 2012". The photo spread in their New Year's addition featured the likes of Kate Middleton and Drew Barrymore, oh yeah and Rothco (now that's some very stylish company)

Rothco's O.D Ranger Vest 

Tons of great vintage military inspired looks are hitting the pages of this year's fashions magazines from our Commando Sweater in Glamour to Marie Claire's recent editorial called "Tropical Storm", which featured a mix of floral and military clothing trends. Proving that you can mix and match this trend with just about anything even a floral jump suite! Who knew? 

What makes these looks so great is that they are accessible at any local Army/Navy Store  and super affordable. Just take the photo to your right from Marie Claire; they featured our Ranger Vest that sells for about $30 dollars next to a Stella McCartney shirt that cost over a grand! Guess you don't to be a major designer label for it to be fashionable.

Adding a military web belt or a pair of combat boots to any outfit is a great way to add a touch of this trend into your normal everyday outfit. Just checkout the rest of the photos, Marie Claire did, until today I would never think about pairing a floral with a military but it doesn't look half bad! 
Marie Claire's Tropical Storm  a surprisingly chic alliance, military tailoring and wild botanicals join forces for a bold new uniform
For more vintage military looks checkout Rothco's most recent catalog Rothco's Vintage Clothing Collection.

By Kristy Dineen @Rothco