Friday, November 18, 2011

Rothco's YouTube Booty Camp Video Collection

Rothco's  line of Booty Camp Shorts is perfect for anyone, from Woodland Camo and Pink Camo "Booty Camp Shorts"  too our Smokey Branch "Wild Game" Short, you bet your bottom we've got you covered! And you can view the entire collection in one of our most recent video highlighting the line.

And be sure to check back with Rothco soon because in 2012 we will be expanding our Booty Camp Short line. 

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Friday, November 11, 2011

Military and Tactical Teams Going Green to Lose Weight!

Solar panels like this can provide power for more than 17 computers and 15 lighting units.
Energy. Whether you are a soldier on a critical mission, a traveler in Europe or hiker in the woods, we all need energy to keep our modern devices going. Military personnel in particular have tremendous needs for energy, whether it is fuel for their vehicles and generators or batteries for all the high-tech communication devices they use, energy takes up a tremendous amount of space and weight in the pack of each individual soldier or the fuel convoys that are used to carry the energy needs of a troop.

With that in mind, the U.S. Air Force has begun to use biofuels in their planes according to a Bloomberg report,
and the U.S. Marines are testing solar power to replace the batteries and generators they lug all over Iraq and Afghanistan, most with positive results according to NPR.

Rothco's Multi-Funtion Solar Panel always handy on my dashboard
Rothco has been carrying hand-crank and solar-powered flashlights, lanterns and chargers for almost 4 years now and sales just keep on growing. I've personally become quite fond of my Rothco Multi-Functional Solar Panel for charging my iPhone and iPod. It's large 6 1/2" x 5" screen quickly charges a power cell that can be used to give a good, quick charge to any cell phone or iPod. I attached this to my backpack when we traveled in Spain and it kept my iPhone will charged while we used it as a GPS device and travel guide. I even keep the solar panel charging on my dashboard in my car so that I can just grab the fully-charged lithium ion power cell whenever my phone battery is low. Just last Friday night I was at a small club show watching one of my favorite artists from back in the day, Wreckless Eric. I really wanted to record him playing is big hit "Whole Wide World" but my iPhone was low on juice. The trusty power cell from my solar charger gave me more than enough power to record the song and even get an ID for the radio station I DJ for.

Rothco's Newest Solar Lantern Coming Early 2012
Over the last several months, between Hurricane Irene and the recent early October snowfall here in the northeast, we've had a ton of power outages. Sales of our new LED Solar/Handcrank Lantern were very brisk especially as the outages lasted more than a week in some areas. Folks were able to keep informed of the latest news and weather developments with our Solar/Wind Up Radio. We carry smaller cellphone chargers and flashlights, too.

Pictured here is our latest lantern, a jumbo LED lantern powered by solar or handcrank. We're also working on a solar flashlight/radio combo and a solar "blanket" that can be used to power a small laptop for next year. All these items will allow our customers access to light, radio, cell phones, etc. anywhere there is sun. While there may not be as much sun here in the Northeast as in Iraq or Afghanistan, there's plenty here to keep our gadgets going.

John Ottaviano

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Friday, November 04, 2011

Rothco's Vintage Apparel Appeal

A classic M65 Jacket
From the streets to the runways, vintage military fashion has really taken hold and Rothco is leading the pack!

A day does not go by when I do not see people incorporating the classic look of military apparel into their everyday style. From a classic M-65 Field Jacket to a Fatigue Cap. Military is becoming more and more important in the world of fashion and vintage apparel and accessories has become more important than ever.

For spring Rothco's vintage M65 Field Pants as well as Rothco's eight pocket Paratrooper Fatigues proved to be true staples.  Billy from Dr. Jay's said "If you want classic American vintage, Rothco is your best bet."
Tiger Style!
Rothco's Tiger Stripe Fatigue Pan

While walking the trade show's in New York City recently, I came across several companies who were showing their versions of military fatigues as high as $80 to $120 wholesale! The best part about my encounter with these companies is that, while they were showing their companies fatigues on the floor of the show, they were actually wearing Rothco's fatigues themselves, a true testament to the value and authenticity of a pair of Rothco vintage fatigue pants.

O.D Vintage Rothco
Paratrooper Fatigue
Casey from Shelmar said "I've been working with many smaller trendy companies and I keep on seeing their version of military apparel and Rothco often comes up as their inspiration" Casey then contacted Rothco to buy the original.

They say intimation is the sincerest form flattery, then boy are we flattered! In a recent trip to a major department store in NYC (I will hide their identity for the sake of this blog but let's just say... It was a true miracle on 34th Street!)  I came across their private label collection, which was a mixture of denim and vintage military apparel and accessories. And it was real easy to see Rothco's Vintage Clothing was a huge inspiration to their line of apparel.

While fashion companies are always changing with the seasons and whats trendy at the moment. From our Vintage Paratrooper Fatigue Pants and Shorts to our Vintage Shirts and Outwear. At Rothco we stay true to our roots making timeless, vintage clothing that transcends fads and offers classic, lasting quality and appeal.

By Darin Kaye