Friday, September 02, 2011

Best in Trade Show

Our Booth @MAGIC Tradeshow in Vegas! 
The summer months for most mean hitting the beach and relaxing in the sun but for our team at Rothco, summer means hitting some TRADESHOWS, from Vegas to New York, to Vegas again, we covered a lot of ground!

These past shows were particularly exciting because Rothco had the chance to unveil over a 160 new items, the most new product ever! Some of the new products we brought to the shows included Rothco's new vintage military t-shirts, Paracord bracelets, and new camouflage patterns; including our New Subdued Urban Digital Camo Pants and jacket.

I spy some new tee's in the background!
The first show to hit off the summer trade show season was the ASD show in Las Vegas; the show ran from July 31st till August 4th. ASD brings together the world's widest variety of merchandise from Health & Beauty to Toys and  of course Rothco! Representing Rothco at the show was Eddie Feliciano and Hans Blechschmidt, after their return, I asked them a couple of questions about the show and their experience. They said "Everyone there really loved our new vintage military t-shirts and Paracord bracelets".  Which is no surprise to me; these items have been tremendously well received not only at our trade shows but also online on our fan page and emails. One of the most interesting things to note, is the "usual crowd" who used to make orders at the show opted to wait until they got home, because Rothco's online system "makes ordering so easy". Another cool part of the show is when the booth next to Rothco's brought in a MMA fighter and Han's got meet him, as an added bonus his presence brought more traffic to the Rothco booth as well! Overall the show was a great opportunity to meet new clients and introduce Rothco's new items for this fall.

Rothco's Booth @ NYC GIFT
Up next on the schedule was the NYC Gift show at the Javits Center, this is an unique show for Rothco. Gone are the usual Army/Navy owners, this show offers a more diverse mix of exhibitors including Jewels and Gadgets. The NYC Gift show was a great opportunity for Rothco to feature more of its accessories and standout from everyone else with our Vintage Bag Collection and the ever popular Paracord Bracelets where a huge hit (no matter where we go, our Paracord is the must see item)

We even spotted other exhibitors Rock'in Rothco!
The last stop on Rothco's summer tour,was to the MAGIC show in Las Vegas, NV. Taking place from August 22 through the 24th, this event is one of our more exciting events, the show is full of major fashion movers and shakers it is a go to spot even for celebrities and musicians to promote their clothing lines. Rothco was lucky enough to get a great booth location on the main isle in the street wear section; we had customers from around the world come and visit our Booth. Visitors really liked our vintage military apparel and accessories. According to Darin Kaye our sales rep at the show, military apparel has become main stream and more and more people are adding military items into their mix. Some hot Rothco items at the show included our Vintage M65 Field Jacket, Commando Sweaters, Canvas backpacks, Web Belts, and of course our Paracord Bracelets.

For more pictures of the MAGIC Show check out our Facebook photo album, here

Our Booth at Magic just before the crowds start coming
Did you miss the shows but still want to make sure you get our 2012 in Military Catalog? Then signup at to set up your wholesale account and we will send one out to you when the catalog is available. 

Rothco will be heading to a bunch of shows in the beginning of 2012 check back at where we will be posting our upcoming show scheduled.

Subscribe to the Camobloge