Monday, March 28, 2011

Paracord Projects

“The Real Strength of Paracord”

There was a fundraiser in my Community to raise money to purchase a wheelchair accessible van for a local family with multiple Special Needs children. Well… my 9 year old daughter has heard me talking about the craze of the Paracord bracelets and asked me if I could buy some cord and buckles from ROTHCO so that she could make the Paracord bracelets and raise money to donate. She watched the "how to" videos on YouTube and learned how to make them. She started to sell them and the orders came “rolling in”, she even started to get requests for dog collars and key chains. It was amazing to see how a community could come together for a special cause. The Owner (Glenn Bitran) of the local Gold Coast Physical Therapy, jumped on board and purchased a bunch for his staff and family. To top it all off, ROTHCO so generously offered to match her Donation. My daughter will be donating around $700 to this wonderful cause. People are now wearing the bracelets around town and at school, and everyone is asking “Where can I buy paracord”….

ROTHCO is continuing to bring in new colors and different sizes of buckles. Next month we will also have a selection of premade bracelets. The bracelets and projects have ballooned into the Fashion and Fundraising world and will be huge for camps this summer.

The idea started with Soldiers making the bracelets on their "Free time" as a survival tool with the concept that when you unravel the bracelet, you will have 6-10 feet of Paracord which has the ability to hold 550 lbs in case you are in a compromising situation and now has become a fashion pheenomenon. These items are "Must Haves" that everyone should be carrying.

Friday, March 04, 2011

Prices Are Rising, But They're Still Cheaper Than 1990

Dear Rothco Dealers and Partners,

Next week we will be sending out the 2011 Rothco New Product Supplement. It's filled with over 200 brand new products that will truly excite your customers and stimulate your Spring sales.

Here are just a few of the great new items appearing this Spring:
Many of these new items are already in stocked and can be found on the 2011 New Arrivals or Coming Soon pages at
But the subject of this blog is about rising prices, isn't it? Yes, along with the Rothco Supplement we will be sending along an updated wholesale price list for our 2011 Rothco Catalog. After staying flat or declining over the last two decades, our costs have increased significantly over the past year due to the following factors: 

Rothco’s deep inventory position has allowed us to hold prices for as long as possible, but we have had to make a number of increases in our news price list. Even so, the prices for most basics are at or below 1990 prices: 

MA-1 Flight Jackets, M-65 Field Jackets, Battle Dress Uniform Fatigues and Jungle Boots are all at or below our wholesale pricing in 1990 (the letter accompanying the 2011 Supplement will have further details.

There was a great editorial in January's MR Marketplace that I wrote about in a previous blog entitled, "Don't Panic" explaining the value that apparel offers in today's market and the example "in the early ’70s, we sold a corduroy sportcoat for $27.50; last year that same jacket was $25 in a better fabric with better fit." Just yesterday, in the Rothco Dealer Forum, Dan Gaddy of was saying "In today's imported items, we are seeing an increase in the quality as well at the lower cost. Some of the merchandise made in other countries are even made completely to military specifications." a

The reality is that the rugged military apparel Rothco is making today is the equal or better of the products we made 20 years ago but the value they represent is much greater. Rothco dealers can be secure knowing they are offering this same excellent value to their customers. Rothco will continue to scour the U.S. and the world for the best products and the most reliable and cost effective sources. At the same time, we will continue to bring in large inventories and maintain a minimum 97% in stock rate to ensure that we will have what you need when you need it. Given the challenges that many suppliers and manufacturers are having delivering goods at ANY price, this will offer you the best opportunity to serve your customers and keep your business thriving.

If you have any questions or comments on this topic, please leave them below or email me directly at Have a great weekend!

John Ottaviano
Director of Sales & Marketing

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Tuesday, March 01, 2011

Sweepstakes on Facebook

ROTHCO began running Sweepstakes giveaways 4 weeks ago. The primary reason is raise the level of visibility of ROTHCO products through Social Media. Our fan base on Facebook & Twitter grows every day.

ROTHCO retailers are also stepping up their efforts in these venues as well and ROTHCO products can seen on blogs, Google, Yahoo, Bing, Facebook, Twitter, Google shopping, eBay, Amazon and hundreds of other Internet places.

Kudos to all who sell ROTHCO. We support you everyday.
Checkout our current (Feb. 28th) Sweepstakes on Facebook and think about starting one of your own.
Prize Detail:

Armband iPod/iPhone Holder

The power of music/text, on your arm.

  • w/REMOVABLE POUCH FOR IPOD OR CELL PHONE (pouch w/hook & loop closure)
  • CLEAR ID WINDOW ON OUTSIDE (w/hook & loop closure)

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