Wednesday, May 05, 2010

Rothco Celebrates its 57th Birthday with the Fastest Website in the Business

Today is the 57th anniversary of the beginnings of Morris Rothenberg & Son, the company that became Rothco, founded in 1953 by Milton Somberg, our chairman. It's a proud day for us and one we are celebrating this year by announcing some exciting changes at our website at

For the last several weeks, Rothco dealers have been enjoying our fastest order entry system ever and the most efficient online ordering in the business. Our WebExpress Ordering System is now 75-90% faster than previously and Rothco dealers are now placing over 43% of their orders directly on the dealer side of our site. The speed improvements are mainly the result of a new server installation and database upgrade. At the same time, we've made these additional improvements:

  • Rothco's State-of-the-Art High Resolutions images now available for 24/7 download
  • New Commercial Quotation form for Military, Uniform, Screen Printing and Promotional quotes
  • New header featuring links to social networking sites at Camobloge, Facebook, Twiiter & YouTube
 But don't take our word for it, listen to what our customers are saying about our improved WebExpress Ordering System:

Les Peckham, Military Trail, Huntington, NY:  The upgrades are working great, much, much faster both adding products and super fast check out.
David Dagmy, Army Universe, Brooklyn, NY:  Speed has been tremendously fast. Definitely an improvement from beforehand.
Jen, Barre Army Navy, Vermont, NY:  Your improvements have made a huge difference… all of our  orders went in smoothly and rapidly! 
Tyler, Uncle Sam’s Army Navy, NY, NY: I like it a lot, the change on adding drop shipments is definitely much easier.
John Vachon, Camo Clothing Store, Ft Wayne, IN: I have really noticed the speed of the updated online ordering system; it is working great for my online business and saves time when I need to enter multiple drop-ship orders.  Thank you also for the great customer service and support; one of a kind!
Ariel Goes,, Novato, CA:  Yes! the site is much faster, takes me less time to place the orders. THANK YOU!!!
Esther Kuar, Via Transports, Japan:  As for order entry, speed is much better than before especially when ordering large amounts. It saves us a lot of time.
So why not give it a test drive for yourself? If you've logged into our website before, than go right ahead and place an order. If not, just use your Rothco dealer number, create a user name and password, and enjoy the Rothco difference.
Not a Rothco dealer yet? As long as you have a licensed retail store, screen printing and embroidery business or promotional distribution business, then sign up for a wholesale account today!

At Rothco we are constantly striving to provide you the best service anywhere. If you have any ideas on how we can make it even better, please feel free to make a suggestion.

John Ottaviano

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