Thursday, December 24, 2009

Rihanna's Goes Military in Her new Video "Hard"

Rihanna is one of the hottest selling artists of 2009 and looks to be #1 in 2010. Rihanna has sold over 12 million records and was honored with World Music Awards for World's Best-Selling Pop Female Artist and Female Entertainer of the Year, as well as the 2008 American Music Awards for Favorite Soul/R&B Female Artist and Favorite Pop/Rock Female Artist.

Rihanna’s newest video “Hard” is exploding with military clothing and gear. Some of the military items that are featured in this video are Rothco's staple items that can be found in many of our dealers stores and websites ; Vintage Vietnam Era Fatigue Shirt, Jungle Boots, Pistol Belts, Netting, Dog Tags, Fingerless Gloves, and Helmets.

The intense usage of military clothing in Rihanna's new video should draw some attention and traffic to Army Navy Stores and Web Sites. With that in mind, dealers should post images in their stores, on their sites, and on their facebook and twitter accounts, in order to help the consumer make the connection between this video and the military products they are carrying.

We encourage dealers to use these images and video in creative ways to help promote these products. Please feel free to post a link to this blog on your own web sites.

We hope that you have a happy, healthy and successful 2010.

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