Monday, November 23, 2009

Core Values: Online Success this Holiday Season & Happy Business Owners

Two recent seemingly unrelated articles are very interesting and relevant to our industry and partners, most particularly to those who own their own business.

The first is an interview on with Kevin Ertell, Vice President, Retail Strategy at ForeSee Results. He speaks about what he expects to see from online retailers this holiday season, and, despite all the discussion about social networking and Web 2.0, he thinks most online retailers will depend upon the tried and true, search engine and e-mail marketing.

He also offers this anecdotal observation about the upcoming holiday shopping season:

"I’m also starting to hear people talk about this idea of “frugality fatigue.” They’ve been saving money, and maybe it’s time to spend a little, buy a little bit."

Finally, there is this observation about the best thing online retailers can do to improve their customer loyalty:

"I see tons and tons of opportunity, particularly online, in just improving the customer experience. So, if sites focus more on that core usability, they can see a lot of bang for the buck on improving their ability to meet customers’ needs. If you do that, then price, while it will never be a non-factor, can become a lesser factor"

Very informative interview, you can read all of it here

Tuesday, November 10, 2009

The World’s Greatest Athlete’s Wear Rothco

Now Rothco has been around since 1953…as I’m sure you all know by now. Our apparel and camouflage has been worn by soldiers, celebrities, ball players, movie stars, ect. I think it’s fair to call us the King of Camo… When a super star basketball player such as (King) Lebron James wears our product that just only reiterates that point…. Lebron seen here in an LA club sporting our 8631 – Mens Woodland Capri pants.

You don’t have to earn millions of dollars a year to sport this look. Rothco proves this time and time again with many of our classic products.

Also sporting the Woodland Camo look is Former Pro-bowler Larry Johnson. Seen here wearing the Rothco’s 7941 - Woodland Camo BDU Pants.

Although no-longer with the Kansas City Chief as of this morning, he still is on his job sporting the classic woodland camo pants!

Another Super Star baller sporting Rothco product is Sir David Beckham of the LA Galaxy. Here he is seen wearing our 4147 - Vintage D-Ring Belt. Not to mention his glasses look very much like our classic 10200 - Smoke Aviators - # 10200.

Brian Kearney

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