Wednesday, March 25, 2009

It's The End of the World As We Know It, (And I Feel Fine)

Often we'll right about the latest appearance of Rothco in the media. Today, it's one of our customers, Headquarters Military Surplus in Tampa, Fl. Seems someone in the media down there finally caught up with the fact that folks are getting a bit jittery over the current economic downturn and buying up Ready-to-Eat Meals, Survival Manuals, Ammo Cans and other types of merchandise. So the local news folks went to visit Headquarters for the scoop.

Seems a lot of people subscribe to this particular theory and there are a few more that are afraid a change in administration will change the firearms ownership landscape. As retailers and manufacturers, what we believe isn't as important as making sure that we keep the appropriate merchandise in stock. In the video below, Kevin Perkins, who runs Headquarters Military Surplus, goes through an interesting list of products that will likely work for your customers, too. Unfortunately, it looks like ammo cans will be somewhat hard to come by for the immediate future.

This month I'll be celebrating my 20th year hear at Rothco, and I've seen more than my share or scares, scams, panics and disasters, from Y2K to a large survivalist cult in Montana to the national scare that was 9/11. Certainly there have been countless real natural disasters, too, that have created a great need for consumers and great demands of our Army Navy dealers.

Good luck stocking your survival section, and feel free to e-mail me if you have any questions: john.ottaviano@rothco.com.

John Ottaviano






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