Friday, November 28, 2008

The Military Fashion Craze is still as HOT as Ever

Google has a great tool that I use called Google alerts. It's available at their homepage. I use a number of these in relation to military clothing and the army navy industry. One of the phrases I use is “woodland digital” and recently the video below came up.

On Sept 7th 2008, on ABC, USAA Presents, “America United: In Support of Our Troops,” a 2-hour special saluting those men and women who keep our nation safe… and their families who sacrifice so much for all of us.

This year’s special performance was Janet Jackson doing her famous number #1 Hit Rhythm Nation 1814. What made this stand out the most that everyone on the stage was covered in Woodland Digital from head to toe. Shirts, Pants, Marine Corp Caps & Desert Boots.

Woodland Digital is becoming more and more popular in the for paintball, airsoft and even fashion. Rothco had developed a great variety of Woodland Digital clothing and accessories for all of your customer’s needs. Camouflage has been popular in the fashion industry for many years, and Rothco carries almost every flavor including Woodland Digital. From Mens to Kids Clothing and even women's Booty Shorts and Tank Tops. We have all the accessories you need, too, like hats, bandanas and headwraps.

PS. For more info on Google Alerts, check them out here

Have a great weekend

ToniMarie Anselmo
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Wednesday, November 26, 2008

"I Feel Like Speedy Gonzales...

... on the new, upgraded system." That's what my good friend Jon of Galaxy Army Navy Store said about Rothco's new and improved B2B Web Express Ordering System. Just in time for the busy ordering season, Rothco has made big speed improvements in our ordering system, making it faster than ever! Even when we're closed this Thanksgiving, you'll be able to quickly and effeciently place those holiday rush orders. Plus Rothco will be open to serve you on Black Friday, November 28th.

Besides improved speed, you'll also get enhanced search ability with a more intuitive search engine. Look for even more improvements in the coming weeks including the ability to change your default ship-to location. Just a few more ways that Rothco is continuing to offer our dealers the best service in the military and outdoor merchandise marketplace.

Hope you and your family have a very happy Thanksgiving. Rothco is also extremely thankful for the continued sacrifice of our armed forces personnel at home and overseas.

John Ottaviano

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Monday, November 24, 2008

Trail Testing our Camo Form Camouflage Wrap

In this post, Darin Kaye, Rothco's National Account Manager, puts Rothco's style #9411 Camo Foam Self Cling Camouflage Wrap to a very interesting use.

With a full suspension entry level mountain bike starting at $1500 I’m always looking for something to help protect the frame from being on a bike rack with other bikes, crashing and all the other normal abuse a mountain bike is meant to handle.

I noticed the “Camo Form” Self Cling Camouflage Wraps in the 2009 Rothco catalog , I thought this could be perfect. I decided to give it a shot. I wrapped the bike (which was more fun than I expected, and you will see in the pictures I went a little crazy and wrapped the entire bike ) it took two and a half 2” X 144” rolls to do the entire bike. I did not have to disconnect anything.

RACKED IT - When my ride showed up everyone got out of the car to checkout my new bike and realized that is was not new just my bike wrapped in very cool camo foam.

ROAD IT – After everyone at the trail head was done touching and asking questions about the wrap we were off to put it through the test: 8 miles of trails in Cunningham Park in Queens. Over logs, through the switchbacks, off the rock drops, and even a good crash off a 6 foot log climb into the bushes were not a problem for the camo wrap. The wrap was able to handle everything and did not come off or even move out of place.

WASHED IT – After getting the wrap good and dirty in the woods, I removed the wrap, followed the instructions: hand washed with soap and warm water. Rinse thoroughly and air dry. The wrap was good as new and ready to go back on the bike.

This product will protect anything you apply it to. I highly recommend it.

Darin Kaye
National Account Manager

Wednesday, November 19, 2008

There's Rothco Again, in MR Magazine

This time in the September issue of MR Magazine, "the Magazine of Menswear Retailing". In a
pictoral feature called "Who IS that guy?" you'll see a couple of Rothco products pictured in some decidely different ways. First, on the title page are our Black Jungle Boots paired up with a Mottainai blazer and Free Country swim trunks.

Then, on a page with the caption "Youthful styline, sophisticated textures ... Confident attitude." is our Vintage Black Army Air Corp T-Shirt underneath a very preppy Company 81 jacket.

Where will Rothco pop-up next? Wait a few days and you'll see.

John Ottaviano

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Friday, November 14, 2008

Mucho Rothco Featured in ASI's Wearables Magazine

Yes, indeed, Rothco is everywhere once again. This time in the Advertising Specialty Institute's (ASI) magazine Wearables . In fact, we are all over the magazine, with five products in this month's issue.

In their Fashion Sense section there is a section on military trends with Rothco's Booty Camp Shorts and our hard to get Shemaghs.

The Hot Product Showcase section focuses on Footwear and Socks and features our Woodland Camo Slip-On Sneakers and Pink Camo Hi-Top Sneakers . They also show our Wigwam All Terrain Hiker Socks and tout their CoolMax moisture wicking properties.

You really can't get away from it. Wherever you go, there's Rothco with some of the best variety of military and outdoor clothing anywhere. Got a picture of Rothco products in the press or on the street? Send it to me at

Have a great weekend!

Tuesday, November 11, 2008

Wednesday, November 05, 2008

Spice Up Your Life!

My kids are BIG Spice Girls fans so it was an extra bit of serendipity when this image ended up in my inbox this morning. Posh Spice aka Victoria Beckham is wearing what looks to be a Rothco Fatigue Cap . It's not clear from the picture if it's one of our Womens Adjustable Caps or one of our Fitted Vintage Fatigue Caps . As you can see from the picture, they are paired up with a snazzy pair of designer oversized aviator sunglasses which probably cost a whole lot more than my first car. Fortunately, Rothco can hook you up with a great pair of Aviator Sunglasses (as featured in MR Magazine) and the hat for about $20.00 retail! That's right, you can look like a pop star for less than the double CD version of the "Spice Girls Greatest Hits".

Just another way Rothco helps you look like a Pop Star even when you get paid like Posh's nanny.

Did I mention that Victoria and David Beckham named one of their son's "Brooklyn" after the borough that was home to Rothco for over 20 years?

John Ottaviano

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