Monday, March 19, 2007

With a Little Help from our Friends

It’s been a whirlwind last month or so as Rothco has finished its world tour with the SHOT, MAGIC and ASD trade shows, among others. It’s been great seeing customers in person, showing off the new items from the new 2007 Rothco Supplement , and sharing information, ideas and a few laughs.

Here’s a picture of some of us enjoying ourselves at the ASD show in Las Vegas earlier this month. The show was an excellent opportunity to make new friends and meet old ones. In the picture you can see, from left to right: Howard Somberg (Rothco President), Howard Wasserman (of ANSOM), ToniMarie Anselmo (Rothco sales associate with the cool new ‘do), yours truly, Lance & Trey Rousey of Texas Supply Depot and Chuck Moore (Rothco Sales Manager). The show was very productive for us and customers were really excited about our new products, specifically the Vintage Woodland Camo T-Shirt, Vintage O.D. Army Air Corp T-Shirt, Vintage Infantry Utility Shorts, HW O.D. Stonewashed Courier 4-Pocket Shoulder Bag, Black U.S.M.C. Bulldog Tee, Women’s Vintage Subdued Pink Camo Raglan Tee, Booty Camp Shorts, Women's Black E.M.T. Pants, Infant Pink Camo One Piece Bodysuit, and G.I. Type Sierra Sole Desert Tan Boots.

Rumors were flying all around the A.S.D. show about changes in the show location and a proposed new Surplus trade show to be held in August. Here’s the lowdown as we have been able to figure it out:

· This August there may be a Surplus/Outdoor Trade Show at Caesar’s Palace to be held at the same time as the A.S.D./A.M.D. Trade Show

· Next February/March the A.S.D./A.M.D. booths ordinarily at the Las Vegas Convention Center will be temporarily moved to the Mandalay Bay casino because of a Caterpillar event.

· In February/March 2009, the A.S.D./A.M.D. booths ordinarily at the Las Vegas Convention Center will be permanently moved to the newly expanded Sands Convention Center

There has been a bit of concern among military and surplus exhibitors that the show’s attendance has been dwindling. Rothco has been fortunate to be able to continue to do strong business because of your interest in our new offerings, but we are also considering participating in the new event in addition to the traditional A.S.D./A.M.D. show. We have had mixed responses from our customers about the show. Surprisingly, many of them think it will be inconvenient to have to attend both shows. We would love to know your thoughts on the matter, just leave a comment at the bottom of the article.

Speaking of friends, our friend Ron Henderson of S C Army Surplus in Taylors, SC sent us some great pictures of his store. Ron has a large store and, as you can see from the pictures, is doing an excellent job of using the size and height of his store to display Rothco apparel. He also uses some of the different colored camouflages, especially the pink, to brighten up his clothing displays. He does the same thing with the hanging flags in the background.

I’m sure a lot of you are looking at Ron’s store with a little envy as it is certainly a very large store. But I think even smaller shops can make good use of the height of their stores, especially if there aren’t great issues with shrinkage.

If you have any comments on store display or pictures of YOUR store, we would love to see them. You can e-mail them to me at or you can post comments right at the bottom of this article.

Thanks to Ron and all of our Rothco partners for making this job so easy and so fun.

John Ottaviano