Wednesday, November 15, 2006

Hey, Beyonce's in our pants!



That’s right, the woman many people (including myself) consider to be one of the world’s most beautiful is wearing Rothco’s own Women’s Vintage Paratrooper Fatigues. This is the second time in just a few months that Beyonce has graced Camobloge and I’m pretty happy to have any excuse to post a picture of this fine looking woman on our blog. Beyonce is pictured from the cover story of Elle Magazine

One of Beyonce’s greatest features is that she’s a woman with a figure, actual curves, that make our Vintage Fatigues look even better and why our Fatigues look so good on her. The title of the article is “Natural Woman” and the pants provide a natural yet fashionable look.

In a video of the shoot on the Elle magazine website, Beyonce comments on the clothing, saying “The concept of the shoot is metallic gold mixed with army fatigues or khakis and it’s fabulous, it’s very simple but it’s still really glamorous and sexy. I love for whatever I wear to be something that I would love ten years from now and that’s what I’m concentrating on, making sure it’s something that’s timeless but still young and funky. So I like to mix a harder edge with something really feminine. I like the contrast. Definitely what you put on says a lot about your character.”

Sounds a lot like the way we described the typical Rothco customer in our post of July 7th , so it’s nice to know that Beyonce is a Rothco kind of girl. And it’s right in keeping with the goal we have for our women’s clothing line, feminine with that Rothco edge that makes the person who wears it stand out from a crowd.

We’ve already received several phone calls from consumers who’ve seen the article. Not a bad idea to post a copy of the image above near your front register or display of Women’s Vintage Paratrooper Fatigues. I’m thinking most of your customers wouldn’t mind looking like Beyonce. Our pants have never looked so good.

A special thanks to Jim Korn at Kaufman’s Army Navy for making this happen! By the way, click on the underlined text above to see links to more pictures and video of Beyonce from Elle Magazine.