Tuesday, September 05, 2006

Camouflage as a Caribbean Costume

Camobloge took an extra day last week so we could report on the camoflauge scene from the biggest party in North America, the West Indian American Day Carnival which attracted 2 million people from all over the United States and the Carribean. Walking back to our car from the parade, my daughters counted 200 out-of-state license plates in the Crown Heights section of Brooklyn where our car was parked (many thanks to the Maryland vehicle who was parked so close in front of us I had to 'nudge' him out of our way). This party is much larger even than New Orlean's Mardi Gras (click on the blogpost title to read a recent news report).

While camouflage is all the rage in mainstream America, there are some who have predicted its demise in the Urban market. As the attached pictures show, everyone from young girls to Caribbean pop star Sean Paul were wearing camouflage (he's the one in the aviator sunglasses). While it wasn't much of a surprise to see many of the masses on the parade route wearing military clothing, it was interesting to note that many of the participants in the parade were wearing camouflage as well.

The feedback we are getting from many urban clothing outlets is that some of the usual urban distribution channels have not shown confidence in the military trend for Fall 2006, but the urban customer is still very hot for this product. Fear not, oh urban retailers!! Rothco has excellent inventory in thousands of products for immediate delivery in sizes from 3 months to 8XL, including all those big sizes your urban customer demands. From tees to pants to outerwear, we have everything you will need this fall and winter selling season.

One of the most popular items on the street yesterday was a familar standard, the Camouflage Ranger Vest. With loads of pockets, a large game bag in back and authentic details like shell loops and a collar-hidden hood, this vest works as hard as it looks. Check it out here:

By the way, it's not too soon to plan to come to next year's Carnival. Labor Day is September, 3 2007. Go to http://www.wiadca.org/ for info. You'll notice that several marchers on their home page are wearing camouflage. See you next year.