Friday, August 18, 2006

"We're trying to change the world"


With a sneaker. That was what Stephon Marbury of the Knicks said about his new sneaker that premiered August 16 in a discount sportswear chain. He introduced a new value-priced basketball shoe, trying to serve the type of people he grew up with back in Coney Island.

Rothco can certainly get behind that. We've been trying to change the world one sneaker, pair of pants and t-shirt at a time since 1953. Our Vintage Paratrooper Fatigue line offers the type of quality you'll see in specialty shops for close to $100 at a mere $39.99 suggested retail. And we have sneakers, too, great camouflage High-Top Sneakers in Woodland, Desert and Pink Camouflage that retail for just $15.99. They're so cool that the style watchers at Cool Hunting did a whole write-up on them (see http://www.coolhunting.com/archives/2006/02/rothko_camo_fla.php)

Can a sneaker, or any garment for that matter, really change the world? I'm not really sure, but when people are comfortable and secure in the clothes they wear, then they're more likely to feel confident and act assertively in their daily activities. And if we in the clothing industry can really make people feel comfortable and better about themselves, then haven't we actually changed that person's world?

If you're interested in seeing more on Rothco's cool camouflage sneakers, click on the big R at the right or click here.

And if you want to read more about Stephon Marbury's new sneaker, click on the title of this post.

Enjoy the change of world.