Yes, it's that time of year, everybody heading out across the U.S., to the beaches, the mountains, the city and the country. I've been traveling a bit myself, which is why the blog's been a bit on the quiet side.
In fact, this summer I've been to the mountains (Poconos, Catskills), the beaches (Long Island, Cape Cod), the city (New York, of course, Allentown), the country (Fishkill, Phoenixville, Barnstable), and even places that defy categorization (Provincetown, MA). The one constant is that everywhere I've been this summer, on all kinds of people, I've seen an endless stream of camouflage and military-inspired clothing.
Take yesterday afternoon for instance. I was taking an evening bike ride around Sunken Meadow State Park on Long Island, right near my home. Believe it or not, this is easily the most international beach anywhere in the world. I heard music from reggaeton to Slavic folk music. There were women dancing in saris, men playing cricket, and folks sitting, talking and putting a little goat on the barbecue. I spoke to people from Queens, Brooklyn, New Jersey, Maryland and even visitors from overseas. The park had a group under every tree and every piece of grass, not to mention the beach.
Even with all that diversity, I saw kids and adults wearing camo tees, shorts, caps in Woodland, Desert, Pink Camo and more. It was everywhere.
How much has camouflage invaded the public conciousness? Check out this picture of Justin Timberlake from GQ, with his Marines physical training t-shirt and camouflage fatigues. Can you say wannabe? Of course. But that's the thing about military clothing, even Justin Timberlake looks like a hardass in camouflage.
In any event, vacation time is over here at Rothco and we're getting ready for showtime. We'll be at the Surplus Dealer's show at the Las Vegas Convention Center next week and at the biggest fashion trade show on earth, the MAGIC show at the Vegas Convention Center at booth 33036ST in the Streetwear section. If you want to see the latest in cutting edge camouflage gear, definitely check us out.
And if you haven't gone yet, have a great vacation.