Friday, July 07, 2006

They sell thousands for $149.50. How many can you sell for $39.99?

The ad to the right shows a lovely camo blazer advertised at Macy's for $149.50.

This is a really nice jacket from a fancy designer with stores on Rodeo Drive and Dubai who sells to places like Neiman Marcus and Sak's. His mission is "to bring our vision of a jet-set, luxury lifestyle to women and men around the globe."

Check out the jacket below. This is our women's Vintage Camouflage Blazer. Suggested list price is $39.99. Now besides the fact that we've done military and camouflage clothing for 53 years and they've been doing it for about 15 minutes, we also view the Rothco customer a little differently. We actually sat down and talked about who the Rothco customer is and this is what we came up with:

"Our customer is tough, a bit controversial, likes the outdoors and doesn't take any stuff from anyone. She is young or young-at-heart and has a certain energy. When it's time to work, he gets down to it, and wants his clothing and gear to do the same. She is what her clothing is, hardcore."

Sorry about the mixed he/she pronouns, but it applies as much to our female customers as to the males. Not the type of people to be hanging out on Rodeo Drive or Palm Beach, but more likely to actually be out there living, whether in the great outdoors or on the streets. Real people who want Real Military Clothing. They like our clothing for its quality as well as its value. She doesn't have the time or the money to waste on chi-chi boutiques. She also knows that looking sharp doesn't mean she has to sacrifice quality or take out another mortgage.

Just click on the title of the article to check out more on Rothco's womens blazers and vintage military clothing. If you're looking for $150 women's jackets, I'm sorry, but you'll have to go to Rodeo Drive.

Have a great weekend wherever you are.

John Ottaviano