The World’s Greatest Athlete’s Wear Rothco

Now Rothco has been around since 1953…as I’m sure you all know by now. Our apparel and camouflage has been worn by soldiers, celebrities, ball players, movie stars, ect. I think it’s fair to call us the King of Camo… When a super star basketball player such as (King) Lebron James wears our product that just only reiterates that point…. Lebron seen here in an LA club sporting our 8631 – Mens Woodland Capri pants.

You don’t have to earn millions of dollars a year to sport this look. Rothco proves this time and time again with many of our classic products.

Also sporting the Woodland Camo look is Former Pro-bowler Larry Johnson. Seen here wearing the Rothco’s 7941 - Woodland Camo BDU Pants.

Although no-longer with the Kansas City Chief as of this morning, he still is on his job sporting the classic woodland camo pants!

Another Super Star baller sporting Rothco product is Sir David Beckham of the LA Galaxy. Here he is seen wearing our 4147 - Vintage D-Ring Belt. Not to mention his glasses look very much like our classic 10200 - Smoke Aviators - # 10200.

Brian Kearney

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Tweet, Tweet! Rothco is now on Twitter!

Tweet, Tweet! Rothco is now on Twitter!

Some may ask the question what is twitter? Twitter is a free social messaging network for staying connected in real-time. What does that mean for Rothco customers and its followers on twitter? That means real-time updates whether it’s the newest product, latest specials, a sponsored link from one of our retailers or our product being displayed in one of our many stores. We want to keep YOU the customer connected at all times and twitter will help do so.

How can Twitter benefit you? For starters it will help you stay connected with your current customers, and also help you make new connections with potential customers. You’ll have the ability to give updated information about your company regarding new and exciting products, sales and specials. Twitter gives you the option to share links to items of interest to your network, post a picture of the newest product or share a link with pertinent information. This keeps your customers in the loop (in the fastest way possible) of what’s going on with YOUR business.

Twitter is a Win, Win for all parties involved. So Stop by www.twitter.com and start up your account and stay connect with YOUR business. Don’t forget to follow us Rothco on twitter as well. www.twitter.com/rothco53
Happy Tweeting!

Have a great weekend and a Happy Halloween
ToniMarie Anselmo


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As Economy Impacts Halloween, Americans Get Creative

The overriding theme for Americans Halloween celebrations this year will be, ‘How creative can I be, and how little can I spend?”

Well with that in mind and Halloween right around the corner Rothco has you covered. We have developed some interesting and creative costumes to keep within budget. The total spending on the holiday is expected to reach $4.75 billion; we want your store to get a piece of that pumpkin pie.

Below is a list of costumes for

Men, Women, and Youth.

Men:

Army Solider- 8685, 8695, 10200, 5057, and 4511

Fidel Castro- 7837, 7838, 9336, and 5075

Che Guevara- 4907, 4687, 4387, and 5075

Women:

Boot Camp- 1150, 10200, 4476, 3476, 84962, and 5081

Ms. Police Officer- 5661, 3877/4877, 1902, 1131, 10884, 10070, 10570, and 5081

Kids:

Solider- 66210, 66110, 5057, 588, and 5650

Sergeant- 66215, 66115, 5057, and 5651

Happy Halloween!!!
ToniMarie Anselmo

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Location, Location, Location

Sorry for the long wait, between vacations, trade shows, and preparing the 2010 Rothco Catalog, it's been tough to find time to keep up with the Camobloge. With the summer ending and the fall coming, the Camobloge returns from its summer hiatus.

Our new catalog will go out to over 9000 active Rothco dealers all over the world in nearly every country covering most of the populated areas of the planet. Of all those places, midtown Manhattan is the nexus of the retail universe. It's most notable location is Macy's, the legendary department store. Nearby on 34th Street (as in Miracle on...), is another legend, Dr. Jay's, has a location that is the most admired urban fashion store in New York. What might one see when he walks thought the doors into this mecca of streetwear? Why, Rothco's store-within-a-store featuring the hottest military fashion anywhere!!

Interestingly enough, much of the Rothco product featured in at Dr. Jay's are old classics or vintage reworkings of classic military products. Some of the real basics include Acrylic Commando Sweaters, MA-1 Flight Jackets, and U.S. Navy Type Peacoats. There's also a full selection of Rothco Vintage Fatigues, Field Jackets and Canvas Shoulder Bags.

Since a picture says a thousand words, I'll let these photos from the store do the talking. Thanks to Rothco's Darin Kaye for the pictures and his display prowess and to all the folks at Dr. Jay's for their support and great taste ;-) With back-to-school in New York just a couple of weeks away, this is great time to have such a powerful display in the store.

If you have pictures of Rothco products in your store or have seen great displays elsewhere, please e-mail me your pictures to me at John.Ottaviano@rothco.com.

Have a great weekend!
John Ottaviano

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Oddities/Countdown to ASD

It's been awhile since my last post, vacations here at Rothco have left us a little shorthanded.

First, an article from the Click of Lancashire, U.K. about an army surplus store owner who was warned by his town government that "a tailor's dummy wearing a British Army uniform was menacing to passers-by."

According to the article "military surplus dealer Mr Shahabi says he is displaying the camouflage-clad mannquin outside his "Arms and Outdoors" store as a tribute to British soldiers serving in Afghanistan and Iraq." It seems there have been a number of armed robberies in the area, and folks were a little spooked. Not that they were robbed by men in camouflage, but it seems that a few Lancashire folks are easily scared.

From the the meek of Lancashire, to the fierce of the U.S. a somewhat random photo of chart-topping hip hop artist 50 Cent. While I don't think this is the cause of the mad demand for ammo cans over the past several months, it sure can't hurt sales either.

From the ferocious to the fun and frivolous is a picture and article in the Birmingham News about a great little mannequin that sits in front of the Army Navy Surplus store in Bessmer, AL. Nicknamed Chucky by neighborhood kids, our friend, Joyce Underwood, owner of the store tells of his "... celebrity. People know him. He has fought the battle of good times and bad.'' Haven't we all!

Lastly, the folks who run the ASD trade show, coming up August 9 - 12th, did a very nice q & a with us about Rothco and our participation at the ASD trade show. As I said in the article, "our new 2010 Catalog and New Product Supplement will debut at ASD and they will have hundreds of new items. Of particular interest in August will be a whole new line of miltary outerwear and accessories from our new Fishtail Parkas to our CWU-99E Enhanced Vintage Flight Jacket. It's been our experience that the success of our show is in direct proportion to the strength of our new product. With the offerings we have this fall, it could be a record-breaking August show."

The new 2010 Rothco Catalog is going to be PACKED with great new outerwear, tactical goods, military fashion and more. Look to see your copy sometime in August!! And come down and see us at the ASD Show at the Las Vegas Convention Center, we'd love to see you there!!!

Have a great weekend!!

John Ottaviano


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Rothco Hits the Big "99"!

Just wanted to share some great news. This month, for the very first time, Rothco hit the 99th percentile. What exactly do I mean by that? According to our inventory reports, in the month of June we have an in-stock inventory rate of 99%! That means, if you order any of our regular items today, there's a 99% chance it's ready to ship. That means you get what you want when you need it. It also means you can save BIG money by letting US hold the inventory while you devote your dollars and your retail space to a greater variety of merchandise without a bigger investment. Over the course of a year, this can mean an extra turn or two in merchandise and thousands in profits, all at no extra cost to our dealers.

But don't take my word on what the Rothco difference can mean to you, let me give it to you right from the mouth of one of our more successful and savvy dealers, Jeff Goldsmith of Joe's Army Navy (who you may remember from outfitting rapper Eminem) :

"For the 3rd straight year Rothco remains my #1 vendor by retail sales. I want to let you, Howard, and the whole Rothco team know how much I appreciate the relationship we have built up over the years. Your continued dedication to innovative new products, customer service, and in-stock situation, truly make it a pleasure to work with you."

And a pleasure it is to work with you, too, Jeff. It's also a real joy to be a part of your success. Our primary goal at Rothco is the financial success of our dealers and the satisfaction of the consumers who buy our products. If you do well, we do well and it's extremely gratifying to help you all to do so. Praise like Jeff's helps motivate us to do even better tomorrow in helping all of our dealers reach their goals.

So feel free to place your next order with us knowing that when you order, we've got it!

John Ottaviano


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