Friday, December 02, 2016

Meet Captain Camo - Rothco's "Bear on the Chair"

The Holiday Season has now begun and Rothco's been getting into the spirit early. Aside from our annual charity program (which you can read about here) we're also getting into the spirit of the holidays with the Bear on the Chair!

Some people may have heard of the Elf on the Shelf, who watches for Santa and reports back with who has been naughty and who has been nice; but here at Rothco, we've recruited Captain Camo, our "Bear on the Chair" to spread some holiday cheer around the office. What we didn't count on is that he's quite the prankster as you can see in the video below.

The stuffed Rothco Bear is actually a new addition you can find on our website, although the one we sell has a fatigue cap on, not a Santa hat. Captain Camo will be getting into all sorts of mischief for the rest of the year so follow along with all the fun by adding us on Snapchat and liking us on Facebook. Be sure to snap back or comment with ideas for what you want to see our Bear on the Chair do next!

A video posted by Rothco (@rothco_brand) on

Tuesday, November 29, 2016


In addition to our steadfast commitment to service and selection for our dealers; Rothco is also dedicated to giving back to the community which has allowed us to flourish over the past 60+ years. Which is why #GivingTuesday - a recent social movement which encourages people to give back, is so fitting to highlight Rothco's Holiday Charity Programs. 

Throughout the year Rothco makes a commitment to give back to our community with several charitable programs, including:
  • Thanksgiving Turkey Donations: this year Rothco donated 60 turkeys to local food pantries and community outreach centers.  
  • Holiday Charity Program: For over two decades Rothco employees have come together every holiday season to donate money to local grassroots charities. For every dollar raised by our employees, Rothco triples that donation!!! In 2015, Rothco donated over $247,000, and we hope to pledge even more this year! 
  • Partnering With Local Veterans Organizations:  This past Veterans Day, Rothco donated over 730 boots to homeless veterans in partnership with the charity General Needs. In addition to the General Needs program, Rothco works closely with the Suffolk County United Veterans Project throughout the year. 
#GivingTuesday is a global day of giving fueled by the power of social media, and collaboration is about helping your community. Collaboration & Community are two key words that sum up Rothco's Charity Programs. As a team, Rothco employees come together to raise money and donate their time to help those less fortunate in our community. We realize how fortunate we are and how important it is to give back to the community we live in. 

Subscribe to the Camobloge

Friday, November 25, 2016

Rothco's 2016 Holiday Checklist

It's officially the Holiday Season! This is the most wonderful time of the year, not the time to stress about what to get your friends and family! Rothco's 2016 Holiday Checklist has you covered with everything from Military Outerwear & Boots to Concealed Carry: 

  Subscribe to the Camobloge

Tuesday, November 22, 2016


They say a picture is worth a thousand words...and nobody captures the versititlity and durability of Rothco Gear then our fans on Instagram. Here a few examples of our gear posted by fans on Instagram 😃 

Find Rothco on Instagram by following @Rothco_Brand

Post Your Next Photo with the Tag 

Thank you to all our fans and keep the pictures coming....